With the highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, Black Label Content Founder/Executive Creative Director Joseph Uliano and Director Paul Feig bring the laughs with a touch of Hollywood flair in ABC’s 2018 Oscars campaign. The spot comically highlights the infamous misreading of last year’s “Best Picture” winner and host Jimmy Kimmel’s Return to the Oscars, featuring Warren Beatty with Kimmel at the center. This marks the third collaboration between Fieg and Uliano on the Oscars campaigns (Ellen in 2014, Jimmy in 2017, Jimmy in 2018). This also marks the 7th consecutive Oscars campaign by Black Label Content.
Click view the 2018 Jimmy Returns spot: https://vimeo.com/252424243
- Click view the 2017 spot: https://vimeo.com/213021625
- Click view the 2015 spot: https://vimeo.com/202119401
Screenwork Credits for 2018 Jimmy Returns
Client: ABC’s Oscars®
Spot Title: “Jimmy Returns”
Network: ABC
Executive Vice President, Entertainment Marketing: Rebecca Daugherty
Senior Vice President, Creative: Jill Gershman
VP, Production: Bob Schefferine
Director of Production: Chris O’Hara
Director Design: Lucas Aragon
Lucas Aragon: Kevin Anderson
Associate Director, Special Projects & Production: Sandy Christmas
Sr. Manager of Production: Meg Tyra
Sr. Manager of Post Production: Steve Burch
Manager of Production: Christine Sparks
Pilot Creative Director: Brenda Lau
Editor: Carlos Almonte
Production Company: Black Label Content
Director: Paul Feig
Founder/ Executive Creative Director: Joseph Uliano
Producer: Norm Reiss
Director of Photography: Autumn Durald
Production Design: Patrick Lumb
About Black Label Content
Black Label Content is an award-winning creative content studio focused on intelligent, strategic storytelling, helping clients translate complex ideas into creative messages in a trans-media world. BLC collaborates with brands to create engaging and artful connections with consumers through memorable experiences. A creative services collective, the company considers ideation, live action and production their wheelhouse, with beautiful finishing and post production being their sweet spot. BLC’s talent pool is deep and consists of some of the most accomplished creatives and directors in Hollywood. blacklabelcontent.com
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More