With the highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, Black Label Content Founder/Executive Creative Director Joseph Uliano and Director Paul Feig bring the laughs with a touch of Hollywood flair in ABC’s 2018 Oscars campaign. The spot comically highlights the infamous misreading of last year’s “Best Picture” winner and host Jimmy Kimmel’s Return to the Oscars, featuring Warren Beatty with Kimmel at the center. This marks the third collaboration between Fieg and Uliano on the Oscars campaigns (Ellen in 2014, Jimmy in 2017, Jimmy in 2018). This also marks the 7th consecutive Oscars campaign by Black Label Content.
Click view the 2018 Jimmy Returns spot: https://vimeo.com/252424243
- Click view the 2017 spot: https://vimeo.com/213021625
- Click view the 2015 spot: https://vimeo.com/202119401
Screenwork Credits for 2018 Jimmy Returns
Client: ABC’s Oscars®
Spot Title: “Jimmy Returns”
Network: ABC
Executive Vice President, Entertainment Marketing: Rebecca Daugherty
Senior Vice President, Creative: Jill Gershman
VP, Production: Bob Schefferine
Director of Production: Chris O’Hara
Director Design: Lucas Aragon
Lucas Aragon: Kevin Anderson
Associate Director, Special Projects & Production: Sandy Christmas
Sr. Manager of Production: Meg Tyra
Sr. Manager of Post Production: Steve Burch
Manager of Production: Christine Sparks
Pilot Creative Director: Brenda Lau
Editor: Carlos Almonte
Production Company: Black Label Content
Director: Paul Feig
Founder/ Executive Creative Director: Joseph Uliano
Producer: Norm Reiss
Director of Photography: Autumn Durald
Production Design: Patrick Lumb
About Black Label Content
Black Label Content is an award-winning creative content studio focused on intelligent, strategic storytelling, helping clients translate complex ideas into creative messages in a trans-media world. BLC collaborates with brands to create engaging and artful connections with consumers through memorable experiences. A creative services collective, the company considers ideation, live action and production their wheelhouse, with beautiful finishing and post production being their sweet spot. BLC’s talent pool is deep and consists of some of the most accomplished creatives and directors in Hollywood. blacklabelcontent.com