Creative strategy and production company BigStar recently partnered with Kenner Films to create a provocative and informative short film about the abundance of antibiotics in today’s meat products and the effect it has in the daily lives of consumers. The video is part of the newly launched Meat Without Drugs campaign (www.meatwithoutdrugs.org), a project between FixFood and Consumers Union to address the rampant misuse of antibiotics by factory farms. nnThe film, narrated by actor Bill Paxton, relates the history of antibiotics’ introduction to the world in 1944 as a miracle cure (when used sparingly) for a wide variety of diseases, such as Tuberculosis, Salmonella, and Pneumonia. Through animation, the video shows how 80% of all antibiotics today are used on factory farm animals enabling them to grow faster and survive in unhealthy conditions. This system, in turn, creates antibiotic-resistant “superbugs,” which are contaminating our soil, water and the very food we eat. The powerful piece concludes with a call to action for consumers to change the system and petition retailers.nn
nTo view the short film online, please click here.nn”BigStar has a way of taking complex ideas and magically making them entertaining and compelling,” says director Robert Kenner. “They know how to take concepts and turn them into something more than the sum of their parts.”nnBigStar has a longstanding relationship with Kenner, previously collaborating together on a series of projects, including the widely received 2008 documentary “Food, Inc.” When Kenner became involved in “FixFood,” a social media action project to engage Americans in transforming the food system, he consulted BigStar on the brand look and feel of the campaign. nn”Once Robert decided to make a video about the overuse of antibiotics, we worked with him on developing a script, executing, and designing an overall approach,” explains BigStar President Josh Norton. “It’s such a huge story — to take the history, utility and current problems of antibiotics and frame it in a way that’s relevant and actionable. We’re proud to present this socially relevant and significant spot as a part of the FixFood team. This project was a great vehicle for BigStar to exercise its ‘For the Greater Good’ mantra.”nnCreditsnProject: Meat Without Drugs short filmnLaunch Date: June 28, 2012nnClient: Kenner FilmsnDirector: Robert Kenner nnProduction & Design Company: BigStarnCreative Director: Josh Norton nArt Director: Curtis Doss nStoryboards: Kaleo Welborn n2D + 3D Animation: Curtis Doss, Jeremiah Ferrell, Daniel Teli, Ned Piyadarakorn nnMusic by Mark Adler and sound design by AnEFXnnAbout BigStarnBigStar employs creative strategy with design, live-action, animation, and visual effects to tell compelling stories and deliver branded content that informs, engages, and inspires. nnWith a team of designers, directors, and producers dedicated to forming and refining the culture of communication, BigStar creates content for the advertising, film, and broadcast industries. nnRecent clients include: HBO, NBC Sports, ABC, KBS+P, and Droga5.nn www.bgstr.comMichele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More