Creative strategy and production company BigStar recently partnered with Kenner Films to create a provocative and informative short film about the abundance of antibiotics in today’s meat products and the effect it has in the daily lives of consumers. The video is part of the newly launched Meat Without Drugs campaign (www.meatwithoutdrugs.org), a project between FixFood and Consumers Union to address the rampant misuse of antibiotics by factory farms. nnThe film, narrated by actor Bill Paxton, relates the history of antibiotics’ introduction to the world in 1944 as a miracle cure (when used sparingly) for a wide variety of diseases, such as Tuberculosis, Salmonella, and Pneumonia. Through animation, the video shows how 80% of all antibiotics today are used on factory farm animals enabling them to grow faster and survive in unhealthy conditions. This system, in turn, creates antibiotic-resistant “superbugs,” which are contaminating our soil, water and the very food we eat. The powerful piece concludes with a call to action for consumers to change the system and petition retailers.nn
nTo view the short film online, please click here.nn”BigStar has a way of taking complex ideas and magically making them entertaining and compelling,” says director Robert Kenner. “They know how to take concepts and turn them into something more than the sum of their parts.”nnBigStar has a longstanding relationship with Kenner, previously collaborating together on a series of projects, including the widely received 2008 documentary “Food, Inc.” When Kenner became involved in “FixFood,” a social media action project to engage Americans in transforming the food system, he consulted BigStar on the brand look and feel of the campaign. nn”Once Robert decided to make a video about the overuse of antibiotics, we worked with him on developing a script, executing, and designing an overall approach,” explains BigStar President Josh Norton. “It’s such a huge story — to take the history, utility and current problems of antibiotics and frame it in a way that’s relevant and actionable. We’re proud to present this socially relevant and significant spot as a part of the FixFood team. This project was a great vehicle for BigStar to exercise its ‘For the Greater Good’ mantra.”nnCreditsnProject: Meat Without Drugs short filmnLaunch Date: June 28, 2012nnClient: Kenner FilmsnDirector: Robert Kenner nnProduction & Design Company: BigStarnCreative Director: Josh Norton nArt Director: Curtis Doss nStoryboards: Kaleo Welborn n2D + 3D Animation: Curtis Doss, Jeremiah Ferrell, Daniel Teli, Ned Piyadarakorn nnMusic by Mark Adler and sound design by AnEFXnnAbout BigStarnBigStar employs creative strategy with design, live-action, animation, and visual effects to tell compelling stories and deliver branded content that informs, engages, and inspires. nnWith a team of designers, directors, and producers dedicated to forming and refining the culture of communication, BigStar creates content for the advertising, film, and broadcast industries. nnRecent clients include: HBO, NBC Sports, ABC, KBS+P, and Droga5.nn www.bgstr.comMichele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment