- Wednesday, Jan. 18, 2017
Calling all humans! The Big Hundred is a social media project inspiring the country to do 100 actions for good during the first 100 days of the new administration. Actor/comedians June Diane Raphael (Grace and Frankie, Ass Backwards) and Paul Scheer (The League, Fresh Off The Boat) are on the ground floor of this movement, which was announced to the world on January 17 with a Funny Or Die video starring Paul Scheer.
Starting on January 21, @TheBigHundred is releasing a unique piece of content from an artist, comedian, musician, designer or influencer every day on Instagram. Each artist's post represents a cause near and dear to their heart, and tells people how they can take one simple, progressive action that inspire others to share, get involved and become engaged in the political process. People are invited to do something good themselves, post about it and hashtag #TheBig100.
The Big Hundred is a non-partisan and non-profit campaign; the creators’ aim is to inspire everyone to become more active in their government and communities, by promoting actions that people on both sides can get behind. These actions range from putting the contact info of your elected official in your phone, to picking up trash, to volunteering. No more tears, America! It’s time to roll up our sleeves and get to work. Together, we can turn 100 little things into 100 big ones.
The campaign kicks off with a Funny Or Die teaser featuring Paul Scheer. A clever and hilarious call to action flips the script on the generic black and white celebrity PSA, delivering a message that encourages action over talk, doing over complaining.
The idea for The Big Hundred first took shape in the gymnasium of a Los Angeles community center after the presidential election among a group of women that included June Diane Raphael as well as creative directors Jera Mehrdad and Julia Markiewicz. Engaging a tour de force of passionate collaborators, The Big Hundred leaders Markiewicz and Mehrdad galvanized the groups in a collective desire to push forward and to help subset the first 100 days of the next administration and their agenda with positivity and civic engagement.
Reaching out to their connections in the advertising and comedy worlds, the group linked up with some amazing artists and assembled ferocious volunteer teams to handle talent, social media, advertising and PR for the grassroots campaign.
With 100 different influencers participating in the project, everyone can find a cause they are inspired to support, regardless of political leanings. The tremendously talented lineup of celebrity endorsers includes Brooklyn Decker, Tim Simmons, Elan Gale, Constance Wu, Kristen Schaal, Casey Wilson, Whitney Cummings, and artists like Austin Vesely, Andy Rementer, Lisa Congdon, Mike Perry, Craig and Karl, and Amina Mucciolo.
Follow #TheBig100 across social channels:
People & Organizations involved:
June Diane Raphael an American actress, comedian, and screenwriter best known for starring in comedy programs such as Burning Love, Adult Swim's NTSF:SD:SUV: and is currently in the Netflix series Grace and Frankie. Notable film work includes supporting roles in Year One and Unfinished Business, as well as her 2013 Sundance film Ass Backwards, which she co-wrote and starred in with her creative partner Casey Wilson. She also co-hosts the popular movie discussion podcast How Did This Get Made? alongside Paul Scheer and Jason Mantzoukas.
Paul Scheer is American actor, comedian, writer, producer, director, and podcaster most known as a star of the FX series The League and as the co-creator and one of the stars of the cult MTV sketch series Human Giant alongside Rob Huebel, Aziz Ansari, and Jason Woliner, as well as the Adult Swim comedy-action-parody series NTSF:SD:SUV::. He also co-hosts the popular film discussion podcast How Did This Get Made? alongside Jason Mantzoukas and June Diane Raphael and recurs on the ABC comedy Fresh Off the Boat.
Jera Mehrdad - Jera is a freelance creative director living in Long Beach, California with her husband, 3 kids and 2 dogs. She has worked at agencies including TBWA/Chiat/Day and Saatchi & Saatchi and created award-winning campaigns for a variety of clients. In her not-so-spare time, she has illustrated books, volunteers as a girl scout troop leader and tries to run. Jera has been recognized at Cannes, One Club, Communication Arts, Graphis and D&AD.
Julia Markiewicz - Julia Markiewicz is a freelance writer and creative director. She’s written for publications like Scary Mommy, McSweeney’s and The Huffington Post and has been recognized by Cannes, Communication Arts and the Clios. Having worked on campaigns for big brands like Toyota and Target, she is now energized to use her communication powers for good. She lives in Los Angeles with her husband and son.
Watch the Funny Or Die ft. Paul Scheer here: http://www.funnyordie.com/videos/79d02f8d55/important-celebrity-has-a-new-psa-for-you-from-the-big-100-with-paul-scheer