SPW regrets to inform you that, on April 18 at 10:15 AM EDT, this release was withdrawn at the request of Big Block Design Group
Big Block Design Group (BBDG), a division of digital production studio Big Block, recently completed the design and production of an animated promo for…
SPW regrets to inform you that, on April 18 at 10:15 AM EDT, this release was withdrawn at the request of Big Block Design Group
About BIG BLOCK
Big Block is a digital production studio specializing in digital content, VFX, design, DI (digital intermediate) and finishing for commercials, web, broadcast design, feature films, gaming, mobile and enterprise platforms. Big Block provides integrated end-to-end services, from concept and design to live action direction, visual effects and coding, Big Block represents the ultimate in end-to-end services for multimedia campaigns and branded content.
Key components of Big Block‘s creative culture are Big Block Design Group (BBDG), whose creative leadership infuses design sensibility and brand strategy throughout the totality of the studio’s productions from inception through live action and production, and Big Block Interactive, an interactive and software development group which generates new techniques to evolve and extend client brands across the creative landscape. Big Block, in partnership with Cinelicious, also features a DI/color grading theater designed to achieve perfect colorspace for broadcast finishing and digital cinema feature film deliverables. (Cinelicious @ Big Block)
Big Block was launched by business developer Scott Benson and executive producer Kenny Solomon, whose collective experience with the production of branded content make them uniquely suited to meet the challenges of creative communication.
Big Block is housed in the newly renovated Art Deco Ilona Building on Wilshire Blvd. in the heart of Santa Monica.
For more information, please call 310-954-9400 or visit: www.bigblockLA.com.
Contact:Kenny Solomon Managing Director 631 Wilshire Boulevard 2nd Floor Santa Monica, CA 90401 310-954-9400 Contact Kenny via email
Contact:Media contact: Mary Reardon Contact Mary via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More