Big Block Design Group (BBDG), a division of digital production studio Big Block, has created a series of on-air promos for FUEL TV‘s newly launched Fan Cameo app. A groundbreaking app that allows viewers to submit their video reactions to things they see on the network, Fan Cameo represents a bold new way for fans to “Say It. Send It. See It Live.” on FUEL TV. The Fan Cameo promos began airing on March 11.nnFUEL TV viewers can be part of the action by submitting their video responses to the Fan Cameo question during various shows such as a UFC Post-Fight Show from a mobile phone, tablet or laptop and uploading the clip via FUEL TV‘s website or app (www.fuel.tv/fancameo). By submitting their video reaction, they might even have the chance to see themselves featured within minutes on the show.nnThe production of the Fan Cameo promos, which encompassed concept, copywriting of script and creation of the tagline (“Say It. Send It. See It Live.”), animated pre-vis, talent casting, live action shoot in a private home in Venice, California, graphics and visual effects through final post production, was handled entirely by Big Block Design Group. Big Block is one of the very few digital production studios with the ability to provide its clients with a totality of creative and technical services, including in-house DI and color grading by Cinelicious @ Big Block.nnBBDG director/designers Shaun Collings and Curtis Doss were given full rein by FUEL TV to execute their creative for the Fan Cameo promos, along with an accelerated turnaround time of less than three weeks.nn
nnCollings noted that the fast exchange of scripts and storyboards and the detail of the eventual animatics for the promos helped to maximize the turnaround time. “FUEL TV was responsive in a way that we found unprecedented,” he said. “They were true partners with us at every step.”nn”We had approvals from the highest level of management at FOX Sports, which told us how very important the promos were to them,” said Doss. “And even though we all felt the pressure of the delivery date, we experienced a really fun working environment with the FUEL TV team.”nn”The Fan Cameo project was a very high priority to us as a network,” says Randy Abrams, FUEL TV. “Big Block understood the concept and ran with it and we couldn’t be happier with the final campaign running now.”nnKenny Solomon, Managing Director at Big Block said “The Fan Cameo promos are proof positive that our ‘holistic’ approach to creating marketing content is the way to go in the fast paced world of network promos. And we had a blast working with the talented team at FUEL TV.”nnProduction CreditsnnFUEL TV Fan Cameo “
Kenny Solomon Executive Producer/Managing Director Big Block Design Group (BBDG) 631 Wilshire Boulevard 2nd Floor Santa Monica, CA 90401 310-954-9400 Contact Kenny via email
Contact:John Stouffer Director of PR FUEL TV 310.444.8564 Contact John via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More