Big Block Design Group (BBDG), a division of digital production studio Big Block, has created a series of on-air promos for FUEL TV‘s newly launched Fan Cameo app. A groundbreaking app that allows viewers to submit their video reactions to things they see on the network, Fan Cameo represents a bold new way for fans to “Say It. Send It. See It Live.” on FUEL TV. The Fan Cameo promos began airing on March 11.nnFUEL TV viewers can be part of the action by submitting their video responses to the Fan Cameo question during various shows such as a UFC Post-Fight Show from a mobile phone, tablet or laptop and uploading the clip via FUEL TV‘s website or app (www.fuel.tv/fancameo). By submitting their video reaction, they might even have the chance to see themselves featured within minutes on the show.nnThe production of the Fan Cameo promos, which encompassed concept, copywriting of script and creation of the tagline (“Say It. Send It. See It Live.”), animated pre-vis, talent casting, live action shoot in a private home in Venice, California, graphics and visual effects through final post production, was handled entirely by Big Block Design Group. Big Block is one of the very few digital production studios with the ability to provide its clients with a totality of creative and technical services, including in-house DI and color grading by Cinelicious @ Big Block.nnBBDG director/designers Shaun Collings and Curtis Doss were given full rein by FUEL TV to execute their creative for the Fan Cameo promos, along with an accelerated turnaround time of less than three weeks.nn
nnCollings noted that the fast exchange of scripts and storyboards and the detail of the eventual animatics for the promos helped to maximize the turnaround time. “FUEL TV was responsive in a way that we found unprecedented,” he said. “They were true partners with us at every step.”nn”We had approvals from the highest level of management at FOX Sports, which told us how very important the promos were to them,” said Doss. “And even though we all felt the pressure of the delivery date, we experienced a really fun working environment with the FUEL TV team.”nn”The Fan Cameo project was a very high priority to us as a network,” says Randy Abrams, FUEL TV. “Big Block understood the concept and ran with it and we couldn’t be happier with the final campaign running now.”nnKenny Solomon, Managing Director at Big Block said “The Fan Cameo promos are proof positive that our ‘holistic’ approach to creating marketing content is the way to go in the fast paced world of network promos. And we had a blast working with the talented team at FUEL TV.”nnProduction CreditsnnFUEL TV Fan Cameo “
Kenny Solomon Executive Producer/Managing Director Big Block Design Group (BBDG) 631 Wilshire Boulevard 2nd Floor Santa Monica, CA 90401 310-954-9400 Contact Kenny via email
Contact:John Stouffer Director of PR FUEL TV 310.444.8564 Contact John via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More