First Projects Include Multi-platform ESPN+ Campaign and YouTube TV Promotion Featuring NBA All-Star Draymond Green
Big Block, the content studio and experiential marketing company, today announced that Robin Resella has joined the team as the new Creative Director. Prior to joining Big Block, Resella worked as Creative Director at Mirada Studios where he worked with brands like Taco Bell, Lexus, Absolut, and Samsung. Resella also worked on projects with Netflix, including a ‘Stranger Things’ promotional campaign, a ‘Finding Dory’ collaboration with Target, plus music videos with The Black Eyed Peas, Weezer and Capital Cities.
Resella’s first projects at Big Block include the multi-platform ESPN+ App campaign, and a YouTube TV campaign featuring NBA All-Star Draymond Green. These projects were in collaboration with ESPN CreativeWorks.
“Over the past decade, I've been the part of some amazing ad campaigns, and I've had the pleasure of working with so many creative minds and artists,” said Resella. “My goal at Big Block is to provide an amazing story for our client’s products or needs. It's within the story or tale, that we can really bring the emotion out through the visuals.”
Over the course of Resella’s career, he has won two Grammys®, an MTV Music Award, the Advertising Age Campaign of the Year, and the PromaxBDA Magazines Top “13 Under 30” Designers.
About Big Block
Big Block is a creative services company, technology investor and IP accelerator that works with leading consumer, entertainment, and technology industry brands, including Under Armour, Ford Motors, ESPN, and Enterra Solutions. The company produces all forms of visual content, original entertainment properties, live-entertainment experiences and media+tech IP. In addition, Big Block actively invests in companies and people in emerging technology, media, and lifestyle companies, including the most advanced AI. By combining technology and active investments with creative, Big Block focuses on better activating engaged audiences around content and turning conversations into valuable experiences and transactions.
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More