Los Angeles’ most avant-garde advertising, PR, social marketing, and production executives have come together to form, what they call, a Positive Change Collaborative. This special team of marketers, in collaboration with non-profit group CA Right To Know, is volunteering their time and resources to a cause they’re passionate about: Passing Proposition 37, which aims to mandate the labeling of foods containing genetically modified organisms.nnThe Positive Change Collaborative is made up of leading executives from dw+h, We Are Human, YTM, Kindling, Saeger Media Group, Partos Films, Yessian Music, Stopp LA, Music Orange, Eleven Sound, Chemical Effects, Ring of Fire, POP Sound, Man Vs. Tank Productions, RNK Productions, Slim Pictures, Donald Tursman, Carolyn Durkalski, Brand New School and Fourth Wall Post. In just two weeks this group of marketers created a series of PSAs designed to educate California voters on the benefits of GMOlabeling. nn”Monsanto, Dupont, ConAgra — these guys have deep pockets and in the last week we’ve seen exactly how it’s affecting voter support of Prop 37,” said Lucas Donat, CEO of dw+h and brainchild behind this agency collaboration. “They’re spending tens of millions of dollars in media to keep consumers in the dark about what they’re eating. And the unfortunate thing is, it’s working. It was important for us to form this Positive Change Collaborative where we could use our skills and resources for the greater good of Californian’s and do what we can to help pass Prop 37.”nnWhile the vast majority of Americans are in favor of labeling GMO food, corporate agriculture is outspending the Right To Know campaign ten to one and has successfully closed the margin of support for the ballot initiative from 65:20 to 48:20 in under two weeks.nnCalifornia Right To Know will air the Positive Change Collaborative three documentary-style PSAs combatting false claims and one animated short in the week leading up to the Election.nn
nTo view the spots online click here.nnFor more information on Prop 37, visit www.carighttoknow.org.nnPositive Change Collaborative nThe Positive Change Collab is made up of leading executives from eight best in breed Los Angeles-based, purpose-driven agencies. The agencies include dw+h creative agency, Saeger Media Group, We Are Human, YTM, Kindling, Partos Films, Yessian Music, Stopp LA, Music Orange, Eleven Sound, Chemical Effects, Ring of Fire, POP Sound, Man Vs. Tank Productions, RNK Productions, Slim Pictures, Donald Tursman, Carolyn Durkalski, Brand New School and Fourth Wall Post. As a collective, the agencies all share one philosophy: Positive Change. Through advertising, marketing, public relations, production, and media efforts, these agencies work with top brands that create a better world.Saeger Media Group Tory Carroll Contact Tory via email 310-935-3886
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More