Los Angeles’ most avant-garde advertising, PR, social marketing, and production executives have come together to form, what they call, a Positive Change Collaborative. This special team of marketers, in collaboration with non-profit group CA Right To Know, is volunteering their time and resources to a cause they’re passionate about: Passing Proposition 37, which aims to mandate the labeling of foods containing genetically modified organisms.nnThe Positive Change Collaborative is made up of leading executives from dw+h, We Are Human, YTM, Kindling, Saeger Media Group, Partos Films, Yessian Music, Stopp LA, Music Orange, Eleven Sound, Chemical Effects, Ring of Fire, POP Sound, Man Vs. Tank Productions, RNK Productions, Slim Pictures, Donald Tursman, Carolyn Durkalski, Brand New School and Fourth Wall Post. In just two weeks this group of marketers created a series of PSAs designed to educate California voters on the benefits of GMOlabeling. nn”Monsanto, Dupont, ConAgra — these guys have deep pockets and in the last week we’ve seen exactly how it’s affecting voter support of Prop 37,” said Lucas Donat, CEO of dw+h and brainchild behind this agency collaboration. “They’re spending tens of millions of dollars in media to keep consumers in the dark about what they’re eating. And the unfortunate thing is, it’s working. It was important for us to form this Positive Change Collaborative where we could use our skills and resources for the greater good of Californian’s and do what we can to help pass Prop 37.”nnWhile the vast majority of Americans are in favor of labeling GMO food, corporate agriculture is outspending the Right To Know campaign ten to one and has successfully closed the margin of support for the ballot initiative from 65:20 to 48:20 in under two weeks.nnCalifornia Right To Know will air the Positive Change Collaborative three documentary-style PSAs combatting false claims and one animated short in the week leading up to the Election.nn
nTo view the spots online click here.nnFor more information on Prop 37, visit www.carighttoknow.org.nnPositive Change Collaborative nThe Positive Change Collab is made up of leading executives from eight best in breed Los Angeles-based, purpose-driven agencies. The agencies include dw+h creative agency, Saeger Media Group, We Are Human, YTM, Kindling, Partos Films, Yessian Music, Stopp LA, Music Orange, Eleven Sound, Chemical Effects, Ring of Fire, POP Sound, Man Vs. Tank Productions, RNK Productions, Slim Pictures, Donald Tursman, Carolyn Durkalski, Brand New School and Fourth Wall Post. As a collective, the agencies all share one philosophy: Positive Change. Through advertising, marketing, public relations, production, and media efforts, these agencies work with top brands that create a better world.Saeger Media Group Tory Carroll Contact Tory via email 310-935-3886
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More