Best Buy, the largest U.S. consumer electronics chain, has become the exclusive sponsor of Studio One Networks’ online program Real Families, Real Fun. The program is a modern information source for parents to help turn family time into quality time.
A major program element of Real Families, Real Fun will be a series of eight webisodes featuring gourmet chef and culinary expert Sara Moulton (http://www.bestbuy.com/cookwithsara). The video series titled “Making Your Kitchen Cook with Sara Moulton” was created with the help of Best Buy Certified Appliance Specialists and is sponsored by KitchenAid. Ms. Moulton is the executive chef of Gourmet magazine, former host of Food Network programs, “Sara’s Secrets” and “Cooking Live,” and star of a new PBS show titled “Sara’s Weeknight Meals” airing in April 2008.
Real Families, Real Fun features four content channels:
* Great Food — Content in this channel celebrates the idea that families spend their best times together in the kitchen. Content covers kitchen safety and cookware. Additional content includes family-friendly recipes for meals, snacks, drinks — and even crafts — that can be prepared and enjoyed by kids and parents together.
* Wellness — In order to keep families happy and having fun together, it’s important that parents and kids engage in healthy living. From spring cleaning to de-stressing the morning ritual, this channel will cover lifestyle and general health topics.
* Kids’ World — This channel offers step-by-step instructions for craft making and other fun activities for kids of all ages and personalities. Special attention is paid to safety in the environment, clothing and supplies.
* For Parents — For most parents, time alone is a scarce commodity. Articles in this channel offer ideas for parents relating to their goals as a couple and as individuals. Articles include coverage of home life, home safety, creating special occasions, relaxing, exercising and more.
Andrew Susman said, “We’re delighted to welcome Best Buy to our network of ‘Family Friendly’ programs. And we know that Sara’s webisodes will add greatly to the ‘Fun’ part of the program.”
Real Families, Real Fun is currently syndicated to over 190 partner sites including MyFOX station sites, CBS TV and radio station sites, AOL and specialty content sites like ChildAvenue.com and BlueSuitMom.com. The network reach of Real Families, Real Fun’s distribution network is an estimated 22.3 million unique visitors a month.
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE: BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics, home-office products, entertainment software, appliances and related services through nearly 1,300 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com), Jiangsu Five Star Appliance Co. (Five- Star.cn) and Speakeasy (Speakeasy.net). Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education.
About Studio One Networks
Established in 1998, Studio One Networks is The Leader in Convergence Syndication(R) for mega-brands and major media partners. Studio One’s diversified sponsors and programs include Procter & Gamble (kidcomplishment), Symantec (CIO Strategy Center) and Bridgestone USA (Driving Today). Every day we reach over 112 million people globally, through 500 distribution partners in 14 languages.
