Global production house Believe Media announces its dedicated in-house sales and marketing arm, Apostle. Carl Forsberg will head up the organization, which will operate out of the New York offices of Believe and cover strategic sales for the entire Eastern Seaboard, USA.
Forsberg brings years of experience to the post, where he will oversee all marketing strategy. He will be working with a talented group of professionals that includes Jack Strachan, who previously operated his own successful independent firm, Say Hey. Strachan is joined by Anna Rotholz, who has had a long-standing relationship with Believe. With 10 years of experience, Rotholz’s stellar reputation as an outstanding marketing strategist precedes her. Rounding out the lineup is Justin Lasoff, whose focus will be on sales and keeping the team organized and functioning efficiently.
Each member of the team brings their own skill sets to the table, as well as unique and overlapping contacts at every level. Luke Thornton, Executive Producer and Founder of Believe, remarks, “Believe is a major force on the East Coast within the luxury, fashion, and beauty markets, as well as being known since our inception as specializing in visual storytelling. Apostle is strategically built to be an in-house resource to the advertising industry, both in the realm of traditional media and new frontiers.”
