Beezag® (www.beezag.com) is the newest invite-only web site where members (aka beezaggers) are rewarded with coupons, promos and even cash to watch targeted video ads about the newest products, hottest events and latest music videos or films. This new online and mobile advertising platform is revolutionizing the world of advertising with their patent pending laser casting technology that proves to the advertiser that the beezagger watched their commercial start-to-finish. Hundreds of advertisers are now finding that laser focused advertising provides a much higher ROI. Beezag is a win-win-service for both the beezagger and the advertiser by providing the user with monetary returns while giving advertisers a direct and targeted medium to interact with the most attractive segment of the Web 2.0 mobile market, adults ages 18-24.
“Our strategic vision at Beezag is to capitalize on an opportunity to create digital advertising distribution that works in today’s environment, where traditional advertising models are becoming more fragmented by the changes in technology and consumer behavior,” said Richard Smullen, Co-Founder of Beezag.
Since Beezag’s official launch on October 19th, 2009, Beezag is now able to deliver hundreds of thousands of guaranteed views to their quickly growing user-base. On the advertising side, Beezag has secured top national (and local) advertisers such as Dr. Pepper, Dentyne and many more. Beezag has also been apart of many star-studded events such as In Touch Weekly’s MTV VMA After Party, GBK’s American Music Awards gift lounge and celebrity beezaggers include Demi Lovato, Aaron Carter, Karina Smirnoff, just to name a few.
Beezag’s iPhone application will be available by mid-January 2010 and at this same time, Beezag will also launch their Blackberry app. So beezaggers will be able to ‘zag from their iPhone, Blackberry or online and once they hit a balance of $20, they can ‘cash-out’ directly into they bank account, PayPal, Amazon account or Beezag’s very own music store similar to iTunes. Additionally, with the Beezag Cares program, beezaggers have the option to donate their earning (or a portion of them) to any charity of their choice.
Beezag is the brainchild of entrepreneurs Richard Smullen and Laurent Alhadeff (the young founders behind South African media, technology and fashion market leader SouthWinston Investments). They have created an impressive team of business-savvy technologists, including six-year Google veteran Brian Dick to manage worldwide revenue; Steven Spencer, the former-Upoc/Dada Entertainment™ CEO/CTO as Beezag’s CTO; and Ex-Forbes Digital VP Nicholas Ricci as the Beezag USA Sales VP.
Beezag’s target audience is tech-savvy 18 to 24-year-olds, typically college students, who know every trick to avoid ads and are always looking to make an extra dollar. Beezag provides a new online and mobile model for advertisers to directly target these consumers through their Proprietary Profiling Engine, which ensures delivery of a brand’s full message to these loyal, hand-raising customers, not prospects. When beezaggers login, they discuss the specific brands/products they use (and are looking for) — whether it’s the coffee they drink, sports team they follow or airline of choice. This way Beezag can send users targeted ads and discounts that relate to products they already use or that relates to a happening in their life (e.g., vacation). If Beezaggers don’t absorb the ad in its entirety, the advertiser does not pay and the user does not earn.
Within a study issued by the DVR Research Institute in 2008, “77 percent of agency higher-ups said that DVR usage will prove to be the greatest challenge to the current ad model,” (Ad Week, June 2009). Within this traditional advertising model, advertisers pay billions of dollars for consumers’ attention, but with new technology like the DVR, statistics are showing that “90 percent ‘always/almost always’ fast forward through commercials,” (2008 Starcom USA-Tivo custom study). Advertisers see Beezag as the solution to technology like DVR and online “banner-blindness,” which is the root cause of this massive fragmentation that we are experiencing. Beezag is the game-changer in the advertising industry and is changing the way consumers interact with brands and view ads so that instead of avoiding them, they will want more.
About Beezag
Beezag is a privately funded company headquartered in New York City’s bustling Chelsea neighborhood. Its founders had an epiphany when they set out to create a revolutionary philosophy for the only effective way to advertise in this info-laden age: through the targeted delivery of customized video ads to vetted and invited individuals in real time through any Internet-capable device. www.beezag.com
