A Beautiful Curse has just won the Grand Jury Prize for Best Thriller, Horror or Sci-Fi Film at Cinequest 2021. The film tells the story of photographer Samuel, played by Mark Strepan, who sneaks onto an island which is under quarantine due to a mysterious phenomenon where all the inhabitants have fallen into a sleep they can’t wake up from. While there, he falls in love with the sleeping Stella, played by Olivia Vinall as he tries to unravel the mystery of the deep sleep that has overtaken everyone.
The film was written and directed by award-winning Danish director Martin Garde Abildgaard who shot the English speaking film on the island of Fano off the coast of Denmark. It was produced by Rikke Katborg and Francois Chilot of Les Producers in association with Circus Alphaville, Creative Alliance, editor Marco Perez and Union Editorial, all of whom previously collaborated on Abildgaard’s award-winning short, “Lovebirds.” A Beautiful Curse has also been selected to feature in the River Run festival next month.
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AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More