BBDO New York and its HBO Voyeur campaign shot out of the gate today at the Cannes International Advertising Festival, winning a Grand Prix in the “Promotion” category.
“There’s nothing like winning at Cannes. The competition is fearsome, it really means something,” said David Lubars, Chairman and Chief Creative Officer, BBDO North America.
BBDO New York is hoping the momentum from this win and its successes in various award shows over the past few months will carry over throughout the week in Cannes. Last week, for example, the agency capped a record run when it was presented more awards than any other agency, including three Best of Shows at the National ADDYs, sponsored by the American Advertising Federation. This followed BBDO New York’s selection as “Agency of the Year” at the Clios; recognition for being the most awarded individual agency at The One Show with six Golds plus Best of Show for Design; two Best of Show awards at the Obies for outdoor advertising; more awards including Television Campaign of the Year at the Association of Independent Commercial Producers (AICP) show; and the O’Toole Box for Best New Media Idea from the American Association of Advertising Agencies (4A’s), among other honors and recognition.
Among the award-winning work that has been submitted by BBDO New York:
HBO Voyeur — one of the most buzzed about campaigns that crossed all mediums and categories. HBO “Voyeur” is a building-sized peep show that incorporated out-of-home, on-demand, interactive, mobile and print. The campaign not only reinforced HBO’s leadership in storytelling, but it also allowed their consumers to interact with the brand on a much deeper level. The HBO Voyeur campaign was honored with everything from the AICP “Next” award for Best New Media idea, Best of Show Design and four Gold Pencils at the One Show, Best of Show at the Outdoor OBIE awards, and Gold Clios for “Best Integrated” and “Content and Contact,” to a WEBBY award for digital excellence, Yellow Pencils for “Integrated” and “Broadcast Innovation” at the D&AD Show in the UK, and the O’Toole Box for “Best New Media” idea from the 4A’s.
BBC “Cables” — designed to help the British broadcaster gain a bigger footprint in the U.S. for its global TV news, BBDO affixed giant representations of actual news events fabricated out of coaxial cable to a side of a building in downtown LA. This striking image, coupled with the tagline “See the world you’ve been missing” and the DemandBBC.com Web address, reminded people that if they want an alternative, impartial, international news perspective, then they need only to vote for BBC World. To date, BBC “Cables” has taken home “Best in Show” at the Obies, Pencils at the One Show, Gold at the National ADDY Awards, Cubes from the Art Directors Club and an ANDY bust.
Havaianas — for the first-ever advertising campaign for Havaianas in the United States, 3-D outdoor installations and viral videos captured the spirit of the colorful Brazilian brand and took home Gold at the Andy Awards, Gold at the Clios, a Pencil at The One Show and a staggering 10 Golds at the National ADDYs.
Monster.com — the “Your Calling is Calling” b-to-b campaign was helmed by some of the industry’s most talented film directors, including Frank Budgen, Daniel Kleinman, Rupert Sanders and Nicolai Fuglsig, a testament to the scope and scale of the advertising, and roared away with “Campaign of the Year” from the AICP.
AT&T — efforts promoting the wireless carrier’s superior coverage won Gold at the Clios, National ADDYs and Art Directors Club, while its in-theater courtesy message, featuring director Martin Scorsese, also won Gold.
Winners at Cannes will continue to be announced throughout the week.
BBDO New York is part of BBDO Worldwide. In 2007, BBDO was named by The Gunn Report as the most awarded agency in the world for the second year in a row. BBDO was also named the first-ever “Network of the Year” at the International Advertising Festival at Cannes and was chosen “Advertising Network of the Year” by Campaign magazine for the second time in the past three years. To top it off, BBDO was the winner of The Big Won as the most awarded agency in the world across multiple disciplines, ranging from above-the-line, and below-the-line, to online and offline.
Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
