The Badger Agency and CALIA announce the launch of the spring/summer 2023 “Always Forward” campaign. The work introduces CALIA's new "Always Forward" campaign and is the second year with the four CALIA Collective members: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and Olympic gymnast Shawn Johnson East.
CALIA’s “Always Forward” campaign is designed to show how the high-performing athletic apparel is intentionally crafted to support all parts of your unique fitness journey. CALIA has the performance, comfort, quality, and style to encourage and inspire you—from fitness to life.
“This is an exciting time for our brand as we hone our focus on championing all women on their fitness journeys,” said CALIA brand manager. “‘Always Forward’ means we are committed to being there for her as she moves forward in her life.”
The integrated spring/summer campaign launches this week on Hulu and YouTube and will be followed across online and broadcast. The work highlights key product features and showcases four talented individuals finding joy in movement – wherever they may be in their fitness journey. In these uplifting spots, CALIA aims to inspire women to find their confidence in the world of fitness, showing the versatility of the brand, which offers the perfect blend of performance and style.
CCO Madonna Badger adds: “Working with our client partners at CALIA, the brand evolution seeks to retain the elements that endear our brand to athletes, while creating a new space for CALIA to grow and speak with greater authority to wider audiences –whether you work out for sweat and tears or just to keep moving forward – we wanted to bring to life a message that helps women find strength and power to move forward and explore every potential”
Check out two of CALIA’s new spots below:
Q1 Video: https://youtu.be/msOLT_kqW4I
Training Video: https://youtu.be/8Io04AJqpvU
Doe-Anderson Hires Marianne Newton as New VP, Director of Integrated Production
Full service ad agency Doe-Anderson has hired Marianne Newton as Vice President, Director of Integrated Production. Newton previously worked at DDB, mcgarrybowen and GSD&M and has freelanced at agencies Highdive, McCann, FCB and Dentsu, among others.
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey, who first met Newton when they were both based in Chicago, commented, “Marianne has been an incredible asset on many of our projects, including our work for Maker’s Mark and the Georgia Aquarium. Having her officially join us full-time feels like she’s coming home. Her energy and expertise make her an amazing fit for our thriving culture at Doe-Anderson.”
Newton has a rich background as an integrated producer, having led teams through strategic brand campaigns across all platforms both nationally and internationally. Her extensive production experience has taken her as far and wide - from Australia and New Zealand to South Africa and South America. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s and Effie’s.
As to what attracted Newton to the opportunity, she added: “I'm thrilled to join Doe-Anderson – I was drawn to the momentum and energy of this independent agency, its people, the culture and the creative leadership of Leyla Touma Dailey."