The Badger Agency and CALIA announce the launch of the spring/summer 2023 “Always Forward” campaign. The work introduces CALIA's new "Always Forward" campaign and is the second year with the four CALIA Collective members: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and Olympic gymnast Shawn Johnson East.
CALIA’s “Always Forward” campaign is designed to show how the high-performing athletic apparel is intentionally crafted to support all parts of your unique fitness journey. CALIA has the performance, comfort, quality, and style to encourage and inspire you—from fitness to life.
“This is an exciting time for our brand as we hone our focus on championing all women on their fitness journeys,” said CALIA brand manager. “‘Always Forward’ means we are committed to being there for her as she moves forward in her life.”
The integrated spring/summer campaign launches this week on Hulu and YouTube and will be followed across online and broadcast. The work highlights key product features and showcases four talented individuals finding joy in movement – wherever they may be in their fitness journey. In these uplifting spots, CALIA aims to inspire women to find their confidence in the world of fitness, showing the versatility of the brand, which offers the perfect blend of performance and style.
CCO Madonna Badger adds: “Working with our client partners at CALIA, the brand evolution seeks to retain the elements that endear our brand to athletes, while creating a new space for CALIA to grow and speak with greater authority to wider audiences –whether you work out for sweat and tears or just to keep moving forward – we wanted to bring to life a message that helps women find strength and power to move forward and explore every potential”
Check out two of CALIA’s new spots below:
Q1 Video: https://youtu.be/msOLT_kqW4I
Training Video: https://youtu.be/8Io04AJqpvU
