Venice, CA-based Backyard director Rob Pritts drives it home in a cheeky new campaign for Top Flite and Dick’s Sporting Goods from Rochester NY-based advertising agency Martino Flynn. The two spot campaign features defeated golfers in various situations in need of a ball upgrade. It isn’t until a beautiful female golf attendant arrives with a cart full of Top Flites that they are rescued from their “nasty old balls."
Pritts made sure to handle the comedy of the spots in a subtle yet effective manner— and that meant no “winking” at the camera. Notes Pritts, "When you get scripts as funny as these, you want to do everything in your power to do them justice. With a dialogue-driven spot that depends on innuendo, it can be so easy to get carried away with the comedy, but thankfully both the agency and clients were excited to go with the understated approach. I think it paid off in the end." Pritts was on board through the final delivery, working closely with editor Lucas Spaulding to ensure that every comedic beat was on point.
Agency: Martino Flynn, Rochester, NY Partner: Chris Flynn Executive Creative Director: Tim Downs Creative Supervisor: Brad Garratt Creative Supervisor: Paul Hill Director, Digital & Video Marketing: John Marianetti Senior Account Executive: Rose Feor
Production Company: Backyard Director: Rob Pritts Director of Photography: Jimi Whitaker President/Partner: Blair Stribley Managing Director/Partner: Chris Zander VP/Executive Producer: Kris Mathur Head of Production: Emily Malito UPM: Kevin Sharpton
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industryโs most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwuraโs work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool.
The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industryโs films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films.
His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More
