Venice, CA-based Backyard director Rob Pritts drives it home in a cheeky new campaign for Top Flite and Dick’s Sporting Goods from Rochester NY-based advertising agency Martino Flynn. The two spot campaign features defeated golfers in various situations in need of a ball upgrade. It isn’t until a beautiful female golf attendant arrives with a cart full of Top Flites that they are rescued from their “nasty old balls."
Pritts made sure to handle the comedy of the spots in a subtle yet effective manner— and that meant no “winking” at the camera. Notes Pritts, "When you get scripts as funny as these, you want to do everything in your power to do them justice. With a dialogue-driven spot that depends on innuendo, it can be so easy to get carried away with the comedy, but thankfully both the agency and clients were excited to go with the understated approach. I think it paid off in the end." Pritts was on board through the final delivery, working closely with editor Lucas Spaulding to ensure that every comedic beat was on point.
Agency: Martino Flynn, Rochester, NY Partner: Chris Flynn Executive Creative Director: Tim Downs Creative Supervisor: Brad Garratt Creative Supervisor: Paul Hill Director, Digital & Video Marketing: John Marianetti Senior Account Executive: Rose Feor
Production Company: Backyard Director: Rob Pritts Director of Photography: Jimi Whitaker President/Partner: Blair Stribley Managing Director/Partner: Chris Zander VP/Executive Producer: Kris Mathur Head of Production: Emily Malito UPM: Kevin Sharpton
Becca Falborn, CEO & Founder/President, Little Bird
The leaders of international creative company Cutters Studios are very proud to announce the signing of Becca Falborn of Little Bird for commercial representation on the U.S. East Coast. The announcement was made by Cutters New York Managing Director/Executive Producer Caitlin Grady.
Having launched Little Bird last year with a focus on providing highly targeted strategies tailored to each of its roster companies, Falborn organically developed a deep rapport with Grady over the years, while both worked for different companies. After spending time together and comparing notes at the Cannes Lions Festival of Creativity over the past two years, all parties expressed feeling a strong connection, and a very natural synergy.
“Becca has boundless energy; it’s infectiously fun to be around,” Grady began. “Cutters and Little Bird already share a similar ethos, as well as deep passion for this industry. As a result, we found ourselves out supporting the same events and celebrating craft together, time and time again. Carrying on as partners, working side by side, feels natural. We look forward to collaborations with other Little Bird roster companies, and to getting to know more clients and friends through Becca’s exceptional network.”
For Falborn, her vast appreciation for Cutters Studios draws from its high-caliber reputation, its robust strengths constantly showcased through sustained growth and creative mastery, and of course, the company’s immense talent network.
“Overall, I feel the greatest strength of Cutters Studios is definitely its roster of talent and people,” Falborn confirmed. “Talent isn’t just the editors or the artists, it’s the producers, the management team, the client services teams, the assistants, the receptionists.... Read More
