Backyard director Kim Nguyen mixes business with pleasure in an action-packed mission for the 2013 MTV Movie Awards. The :52 promo “Bra” stars Channing Tatum (21 Jump Street, Magic Mike) and awards show host Rebel Wilson (Bridesmaids, Pitch Perfect), and features the duo engaged in a hilarious full-throttle chase intercut with footage from Channing’s recent action film White House Down. nWith bullets ricocheting off the Presidential SUV that Rebel is driving, she swerves left and right in an attempt to escape from an unseen enemy. In a moment like this, who would have thought she’d have time to cop a feel? Well, having People’s Sexiest Man Alive by her side while she fears for her life seems to be just the permission that Rebel needs. nnThe MTV Movie Awards aired on Sunday, April 14th. nnNo stranger to working with celebrity talent, Nguyen used improv and theatrical comedy blocking to bring out the best performances from the two actors. Nguyen notes, “Channing and Rebel had never worked together before, so we had them climb all over each other pretty early on in the shoot day. Once actors are that close, the ice is shattered. Everyone relaxed. And in the end you can see how much fun they had.” nn
nn”Bra” opens with a tracking shot of two cars in hot pursuit. We hear Tatum begin, “C’mon, Rebel. Let’s go, get us out of here!” We cut inside the car with Wilson behind the wheel requesting, “Ok, Channing, I need you to get my gun.” Tatum momentarily doubts her request to fish through her bra for the weapon, but dives in, rummaging in her shirt in panicked search. Growing frustrated Tatum can’t seem to find the gun, when Rebel finally admits, “Okay, all right, maybe it’s in the glove box”. Giggling, she confesses, “It was in the glove box the whole time.” After successfully locating the gun, Wilson insists Tatum search for the grenades, which she suspiciously concedes are located in her pants. After an accusatory glare, he dives in for the search as Wilson revels in the compromising and awkward position. He is eventually successful, coming up for air with a grenade in his mouth. The spot closes with a voiceover and accompanying super, “The MTV Movie Awards. Starring Rebel Wilson. Live, Sunday April 14th at 9:00PM.”nnNguyen was excited for the opportunity to collaborate with the creative team at MTV, having been a writer/director in the MTV Promo department for four years before joining Backyard.nn”Bra” is part of a 3 spot campaign. See the other two spots HERE.nnCreditsnClient: MTVnTitles: “Bra” :30, “Rocket Launcher” :30, “Smoke” :30nAgency: MTVnEVP, Marketing: Tina ExharosnSVP/CD, On Air Promos: Amy CampbellnVP/CD: Lu ChekowskynEP/CD: Kris WalternWriters: Noah Levenson/Rebel WilsonnAgency Art Director: Lance RussoffnProduction Company: Backyard ProductionsnDirector: Kim NguyennDP: Chuck OzeasnExecutive Producer: Kris MathurnLine Producer: Janie BrownnEditorial Company / Editor: Tiffany Burchard, Cosmo StreetnColorist: Mark Szumski, Click 3xnVFX Company: Click 3xnVFX Artist: Mark SzumskinVFX Producer: Rob MeyersnAudio Mix Company: Great City ProductionsnAudio Mixer: Jay CuilltonnnWho is BACKYARD?nWe are Bac
