The spot, for Single Serve Organic Milk, features TLC's Celebrity nutritionist, Dr. Felicia Stoler
Underdog Entertainment, a New York-based production company, today announces that Daniel Azarian, a rising director of television commercials and branded entertainment, has produced and directed a commercial for Horizon Organic, produced by Real Savvy Media, Inc.
The docu-style spot features three real mothers discussing nutrition concerns for their children, including the use of Horizon Single Serve Organic Milk. Dr. Felicia Stoler, celebrity nutritionist, mother of two, and host of the TLC show, “Honey, We’re Killing the Kids,” imparts advice as an expert, but also relates to the women as a fellow mom. “We wanted a piece that communicated genuineness and sincerity, which is why we used real mothers speaking from their own life experience,” explains Azarian. “To convey this message, we used a documentary-style camera technique, implementing handheld camera work and closeups to create an intimate and personal point of view. At the same time, we made sure that the unique brand messaging for the product was clearly stated, and that the moms talked about how this particular product was an integral part of their children’s nutrition.” The spot can be viewed at www.realsavvy.tv
Daniel Azarian won three 2008 Telly Awards for his futuristic-themed beauty/cosmetic spot, “Bulletproof,” created for the launch of Bulletproof Airbrush Makeup from Facez. He claimed the Tellys’ highest honor, the Silver Award, for excellence in low-budget commercial production, plus two Bronze Awards in Beauty/Cosmetics and Entertainment. The 60-second spot and a three-minute short film version can be viewed at www.danielazarian.com and www.BulletproofMakeup.com.
Azarian also directed and produced national spots for 3M’s Scotch-Brite brand and American Family Insurance. Blue-chip telecommunications firms and entertainment networks have licensed Azarian’s commercial spots for their US and international mobile networks.
As Azarian explains, “Top-tier brands can now go directly to independent directors and production companies that know how to optimize budgets and deliver commercial spot production quality equal to, or exceeding, that of any global agency.”
Horizon Organic® was America’s first nationally distributed organic dairy brand. Since it was founded in 1991, the company has been a pioneer in the organic movement. Today, as the organic industry evolves, Horizon Organic continues to lead with insight, integrity and unwavering commitment to organic principles.
Underdog Entertainment is a New York-based production company active in producing commercial spots, branded and traditional entertainment, film, and web video. Visit UnderdogEntertainment.com to learn more.
Contact:For media inquiries, please contact: Robert Michael HD Thinking P: 212-807-9552 robert@hdthinking.com
Contact:Daniel Azarian Underdog Entertainment daniel@UnderdogEntertainment.com
“ฦvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of ฦvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? ฦvolutionย suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence,ย ฦvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating โin the blink of an eyeโ the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called โprogressโ may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscarยฎ... Read More