Emmy Award®– winning design and branding studio Friends of Mine (FOM) and its Creative Director and Co-Founder Jeremy Lindenmier have partnered with client OtterBox to envision, produce and launch a unique, seven-part brand film spanning seven locations around the world.
When OtterBox first approached Friends of Mine for this assignment, Lindenmier was inspired by the global possibilities of this exciting new branding initiative. OtterBox, the No. 1-selling smartphone case brand in the U.S. and a leader in rugged outdoor lifestyle products, innovates bold products that deliver confidence and trust in any pursuit. OtterBox’s goal was to develop a brand awareness lead-up that would be both inspiring and wide-reaching.
The vision was simple and clearly evident in their campaign. Entitled “Pass It On,” Friends of Mine produced the unscripted story of an iPhone as it makes a one-way trip around the world. The film – which can be viewed either in its entirety, or in seven distinct vignettes – explores the journey of one iPhone as presented by seven ambassadors with seven unique passions around the globe. Yet, as seen in the films, these people find commonality through technology, ultimately becoming united through their authenticity, diversity and passion.
The Friends of Mine team wove together the stories and backdrops with a tight production team that traveled around the world profiling these seven social media ambassadors: A bull wrangler in Deadwood, South Dakota; a TV host in Mexico City; a chef in Brooklyn; an adventure photographer in Iceland; a fashion model in Paris; an art director in Hong Kong; and an artist in San Francisco.
The OtterBox series film “Pass It On” was recently nominated for “Best Video by a Lifestyle Company” in the Industry Track by Citizine Networks, Inc.
“The ‘Pass It On’ campaign spanned seven cities and three continents, making it an exciting yet challenging project to produce,” said Paul Miller, OtterBox Creative Director. “Lindenmier and the Friends of Mine crew were strategic in making the vision a reality, bringing our concept to life in an authentic way.”
Says Lindenmier, “Pass It On was truly a dream project –a great journey – one that wasn’t complete until each stop was linked together to form an amazing short film. Our objective was to capture the different lifestyles and cultures of seven unique individuals and their own personal style that easily fit across seven OtterBox product series. It was quite an adventure, filled with inspiration, passion, breathtaking views, delicious food and profoundly interesting individuals. Traveling around the world to shoot these films was the opportunity of a lifetime – and even allowed us to check off a few bucket list items along the way!”
OtterBox debuted its “Pass It On” seven-part film at a pop-up shop in San Francisco that coincided with the announcement of the most recent iPhone devices. The company quickly followed that in-store promotion with social media outreach and a strong web launch that has secured highly positive feedback from new and existing audiences around the globe.
To view all seven “Pass It On” Films see: http://friendsofmine.tv/otterbox-pass-it-on-case-study/
To learn more about the individuals and case styles featured in “Pass It On,” see:
https://www.otterbox.com/en-us/pass-it-on.html
About OTTERBOX
OtterBox innovates bold products that deliver confidence and trust in any pursuit. From its humble beginnings with a drybox in a Fort Collins, CO., garage, OtterBox has honed and leveraged its expertise in manufacturing and design to become the No. 1-selling smartphone case brand in the U.S. and a leader in rugged outdoor lifestyle products*.
At the center of every OtterBox innovation is a deeper goal to effect positive lasting change. In partnership with the OtterCares Foundation, OtterBox grows to give back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit: https://www.otterbox.com/en-us/giving-back.html
For more information, visit: www.otterbox.com
Note: * Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold/Jan. 2014 – Dec. 2017
About JEREMY LINDENMIER
Friends of Mine Creative Director and Co-Founder Jeremy Lindenmier is a versatile leader, entrepreneur and creative director with experience developing and producing content/campaigns and experiences for brands, networks, agencies & musicians.
In 2009, he and Adam Espinoza started the award-winning content production studio and creative agency, Friends of Mine, based in Denver, CO. Adam brought to the team his extensive background in multiple disciplines from brand development and ideation to UX / UI Graphic Design & 2D Motion Graphics, 3D animation, Compositing, VFX, Live Action, editorial and color grading.
To date, Jeremy’s award winning creative direction has been highly prominent on behalf of such national clients as Lenovo, OtterBox, Marmot, MapQuest, Discovery Channel. He has also worked with CBS TV and international music artists, including Rascal Flatts, Jason Aldean, Zac Brown and Nickleback.
About FRIENDS OF MINE
Founded in Denver, CO, in 2010 by a group of friends who set out to build a studio that would foster their desire to gain and share knowledge, Friends of Mine is a design-obsessed company that is always looking to expand what’s possible with the help of their friends. The company creates design and branding communications for networks, brands and agencies, and is renowned for its high standards of combining style with meaning.
An Emmy Award-winning creative brand firm, Friends of Mine is constantly on the hunt for the next innovation that excites, the next story that intrigues, and the next opportunity to stretch the imagination. They continue to push the edge of what’s possible.
The company, comprised of meticulous directors, designers, animators and producers, cites as recent projects brand vignettes for Marmot, product spots for Otterbox, and a brand identity package for REELZ. Additional recent company clients have included DirecTV, CBS, Discovery ID, HGTV, Janus Financial, and AT&T, to name a few.
Please visit: http://friendsofmine.tv/
