AvatarLabs, one of Hollywood’s leading online marketing agencies specializing in the creation of online rich media, sites and original branded digital content (designed to offer Internet users additional information and interactive features while promoting major motion pictures), has recently won seven prestigious industry awards. Rex Cook, Executive Creative Director/Founder, AvatarLabs, made the announcement.
AvatarLabs has just won two 2008 D.M.A.C.S. (Digital Movie Advertising Creative Showcase) Awards, which were given to winners during ceremonies held Oct. 22 at the Directors Guild of America headquarters in Hollywood. AvatarLabs won the “Best Home Entertainment Rich Media Advertising” Award for its work on “Harold & Kumar: Escape from Guantanamo Bay,” and the “Best Theatrical Release Rich Media Advertising” Award for its work promoting “Pineapple Express” by creating a MySpace homepage takeover. The Third Annual D.M.A.C. Awards were presented by Double Click Rich Media and Video, in association with Susan Lambert. For more info, please see: http://www3.doubleclick.com/dmacs/
Recently, at ceremonies in New York City, AvatarLabs won the “Best Homepage Takeover/Sponsorship” Award on behalf of client Walt Disney Pictures, in conjunction with its online promotion for the hit film “Wall-E” during the 2008 OMMA Media Awards. For more info, please see: http://www.mediapost.com/ommaawards/gateway.cfm?ip=winners
And additionally, AvatarLabs has also recently won four 2008 W3 Awards. These included a “Best in Show” for the company’s work on the “Prince Caspian” campaign, including a MySpace site, flash game and rich expanding ads promoting the film, a “Gold Award” for its work on the MySpace website promoting the film “Wall-E,” and two “Silver Awards” for the “Wall•E” and “Prince Caspian” microsites. Sanctioned by the International Academy of Visual Arts, the W3 Awards are the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. For info, please see: http://www.w3award.com/webapp/winners
ABOUT AVATARLABS:
Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood’s most successful online design agencies. In addition to the new awards cited above, the company is also the winner of three previous DGA “IMAC” (Internet Movie Advertising Creative Showcase) Awards for Creative Excellence, among many other prestigious industry awards and honors.
AvatarLabs was behind the online marketing for some of the most successful Hollywood films released during the past 12 months. These include campaigns promoting “The Dark Knight,” “Wall-E,” “Hancock,” “Get Smart,” “Pineapple Express” and “Narnia 2: Prince Caspian.”
Other recent high profile AvatarLabs projects have included creating online campaigns promoting “National Treasure: Book of Secrets,” “I Am Legend,” “Harry Potter and the Order of the Phoenix,” “The Simpsons Movie,” “Ratatouille,” “Ocean’s 13,” “Pirates of the Carribean: At World’s End,” “300,” “Borat,” “Night at the Museum,” “Happy Feet,” and many others.
AvatarLabs is based at 5500 Balboa Blvd., Encino, CA, 91316. The phone is 818/784-2200. For more information, please visit www.avatarlabs.com.
