AvatarLabs has completed marketing work promoting two of this summer’s blockbuster movies. For Paramount’s new “Star Trek,” Avatarlabs created the early teaser campaign and massive online campaign, while for Warner Bros.’ “Terminator: Salvation,” AvatarLabs created the online ad campaign and built the “Terminate Me” iphone app. Rex Cook, Executive Creative Director/Founder, AvatarLabs, made the announcement.
“As an entertainment creative agency, we are thrilled to be a part of promoting some of this season’s biggest movies,” Cook said. “For the price of a movie ticket, families on a budget can be taken to the edge of the universe with “Star Trek,” or watch the ultimate battle between humans and ‘Terminator’ machines. It’s an exciting summer for us because we love what we do, and this summer, AvatarLabs really has a lot to do!”
MORE ABOUT “TERMINATOR: SALVATION” AD CAMPAIGN AND IPHONE APP
AvatarLabs built an iPhone app for Warner Bros. to promote the new film “Terminator: Salvation.” The “Terminate Me” app allows users to take a photo of themselves on their iPhone and then manipulate their image so they could “turn themselves into a Terminator.” Harry Knowles of “Aintitcoolnews.com” even “terminated himself” with AvatarLabs’ app. Users can then send that image to their friends via Facebook connect, or via email. To see the “Terminate Me” app in the iTunes store, please visit: http://tinyurl.com/cmdzuk. The “Terminator Salvation” online ad campaign included front page expandable ads on Yahoo and MySpace, as well as the first-ever expanding masthead on YouTube.
MORE ABOUT “STAR TREK” ONLINE AND XBOX LIVE
For Paramount Pictures clients Amy Powell, Senior VP, Interactive Marketing, and Bryan Warman, Executive Director International Marketing, AvatarLabs created a multi-tiered, multi-national, digital campaign promoting “Star Trek” that consisted of online and Xbox Live placements to promote the film. This work began with the teaser trailer release, and culminated with units for a second weekend push. “Star Trek” grossed over $ 210 million in its first three weeks, making it 2009’s top grossing film so far.
Highlights of the AvatarLabs implemented campaign included an expandable 728 x 90 rich ad that featured a 360-degree revolving recreation of the new Enterprise’s bridge that was built using Action Script 3. Features of the unit included videos, downloads, a photo gallery, and Easter eggs (the abilities to put the Enterprise ship into warp drive and turn on the red alert,) in addition to visual and audio effects from the film.
AvatarLabs also created several day-of-release takeovers that ran on multiple sites. For MTV and Addicting Games, Avatar used Papervision to create the effect of the sites’ content being sucked into the “warp wake” of the Enterprise as the ship zoomed through the page towards viewers.
“For a life-long ‘Star Trek’ fan, this campaign was truly a dream project,” said Cook. “Taking a 40 year franchise that had been dormant for nearly a decade, and making it totally exciting for existing fans, while drawing in a couple of generations of new fans is epic.” Adds AvatarLabs producer Joshua Golsen, “We were able to attend an early screening of ‘Star Trek,’ during which time the film’s director, J.J. Abrams, presented several finished clips from the movie. This gave us an idea of how amazing the film was in advance, and it also set the benchmark for how awesome our creative marketing would need to be.”
ABOUT AVATARLABS
Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood’s most successful online marketing, mobile and gaming agencies. The company is the recipient of two 2009 Key Art Award finalist nominations, the winner of two 2008 Digital Movie Advertising Creative Showcase Awards, a 2008 “OMMA” Award, and four 2008 W-3 Awards, all of which add to a plethora of previously-won industry awards and honors.
AvatarLabs was also recently the company behind the online promotional campaign for the film “Watchmen,” and is currently working on several, revolutionary upcoming iPhone applications the company is not yet at liberty to discuss. In addition, AvatarLabs was also involved in the online marketing behind such major hit films as “The Dark Knight,” “Wall-E,” “Slumdog Millionaire” and “The Curious Case of Benjamin Button.” For more info, please visit www.avatarlabs.com or call (818) 784-2200.
