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    AvatarLabs Names Thorsten Kober As Interactive Developer

    By Asbury PRUpdated:No Comments2410 Views
    Encino, CA -- (SPW) --

    AvatarLabs, one of Hollywood’s most successful online marketing agencies specializing in the creation of online rich media and enriched websites, has named Thorsten Kober as Interactive Developer. Rex Cook, Executive Creative Director/Founder, AvatarLabs, made the announcement.

    In his new position with AvatarLabs, Kober’s main focus will involve the building of interactive websites, Flash banners, as well as Rich Media applications for the web and desktop using Adobe Air, on behalf of Hollywood’s major motion picture studios.

    ABOUT THORSTEN KOBER:
    Thorsten Kober discovered his passion for working with Flash in 2002 after an extensive career as a musician. After taking classes at UCLA Extension to deepen his working knowledge, he decided to pursue a career as a Flash developer at Eclipse Advertising, an entertainment advertising agency, and worked on projects for Nissan, Konami and IMAX, to name a few. Besides Flash CS3, his expertise spans Flex, Papervision3D and Dreamweaver.

    ABOUT AVATARLABS:
    Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood’s top online design and production studios. Mr. Cook is the winner of a DGA “IMAC” (Internet Movie Advertising Creative Showcase) Award for Creative Excellence.

    AvatarLabs is currently behind the online marketing for a number of upcoming major studio releases. These include “Get Smart,” “Narnia 2: Prince

    Caspian,” “Speed Racer,” “Wall-E,” and others. The company was also involved in the online marketing behind some major hit Hollywood films released during 2007. These included “National Treasure: Book of Secrets,” “I Am Legend,” “Alvin and the Chipmunks,” “Harry Potter and the Order of the Phoenix,” “The Simpsons Movie,” “Ratatouille,” “Ocean’s 13,” and “Fantastic Four 2.”

    Other high profile AvatarLabs projects have included creating online campaigns promoting “Pirates of the Caribbean: At World’s End,” “300,” “Borat,” “Night at the Museum,” “Happy Feet,” and many others.

    AvatarLabs is based at 5500 Balboa Blvd., Suite # 300, Encino, CA, 91316. The phone is 818/784-2200. For more information, please visit www.avatarlabs.com

    Contact:

    Dan Harary Asbury Communications PR 310/859-1831 asburypr@aol.com

    SPW Category:People on the Move



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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