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    AvatarLabs Names Henrik Markarian as Director of Technology

    By Asbury PRUpdated:No Comments2262 Views
    Encino, CA -- (SPW) --

    AvatarLabs, one of Hollywood’s leading online marketing agencies, specializing in the creation of online rich media, sites and original branded digital content, has named Henrik Markarian as the company’s new Director of Technology. Rex Cook, the executive creative director and founder of AvatarLabs, made the announcement.

    Mr. Cook said, “Henrik has immediately become a key component in our company’s further push within the areas of branded online gaming, casual gaming and iPhone apps. He is a true asset to AvatarLabs.” Adds Mr. Markarian,
    “AvatarLabs stands at the forefront in the creation of unique marketing apps for the new emerging media of mobile and casual gaming. I am very excited to have joined the creative and talented team at AvatarLabs.”

    In his new position, Markarian is responsible for directing and managing the cross-disciplinary development and execution of project specific and long-term corporate specific technical strategies for AvatarLabs. Additionally, he will represent and communicate the company’s engineering and business philosophy, methodology and capabilities to current and potential clients, as well as across all departments, business units and service lines.

    ABOUT HENRIK MARKARIAN:
    AvatarLabs’ new Director of Technology is a twenty year veteran of the video game industry. Markarian started his career as a programmer with The Software Toolworks / Mindscape gaming company, and ultimately rose in the ranks to serve as the Development Director of the entire console division. In 1997, he co-founded Starsphere Interactive, a development studio based in Los Angeles, managing it for a successful eight year run. Following that venture, Markarian joined NovaLogic as the company’s Director of Development, where he oversaw the efforts of the entire development department.

    During his career, Markarian has worked on a number of high-profile and award wining projects, including: “Mario is Missing,” “Black Hawk Down,” “Chessmaster,” “You Don’t Know Jack” and “Star Trek.”

    ABOUT AVATARLABS:
    Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood’s most successful online marketing, mobile and gaming agencies. The company is the winner of two 2008 Digital Movie Advertising Creative Showcase Awards, a 2008 “OMMA” Award, and four 2008 W-3 Awards, adding to a plethora of previously-won industry awards and honors.

    AvatarLabs was recently behind the online promotional campaign for “Watchmen” and is currently working on an upcoming iPhone campaign promoting “Terminator Salvation.” In addition, the company was also involved in the online marketing behind such major hit films as “The Dark Knight,” “Wall-E,” “Slumdog Millionaire” and “The Curious Case of Benjamin Button.” Please see
    www.avatarlabs.com

    Contact:

    Dan Harary/Asbury PR 310/859-1831 dan@asburypr.com

    SPW Category:People on the Move



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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