The principals of global creative agency ATTIK are very proud to announce that the newest version of the agency’s website (www.attik.com) has been awarded Mobile Site of the Day for May 24 by Favourite Website Awards (FWA). FWA is the most visited website award program in the history of the internet, with over 180 million site visits since launching in 2000. rnrnFocusing on ATTIK’s strengths as an integrated agency offering expertise in branding, advertising and digital, the new HTML5 site reflects the agency’s long tradition for conceptual design. rnrnIn the words of agency co-founder and executive creative director Simon Needham, “We have created a site experience where the work is center stage, and where the brand truths that we set out to communicate in our work shine through across all viewing devices and platforms.”rnrnAccording to ATTIK’s CEO Ric Peralta, the process of deciding what work to feature, and what to leave out, was the biggest challenge in updating the site. “We started by focusing on the best work in the simplest presentation style and built from there,” he explained. “To guide our efforts, we chose to focus on showcasing our core disciplines, which are the convergence of branding, advertising and digital campaigns that have resulted in the most extraordinary successes for our clients.”rnrnThe case studies presented reflect ATTIK’s work for Bacardi, Boost Mobile, Coca-Cola, Lexus, Mondelez, OnLive, Scion and Under Armour, among many others. Here are a few examples…rnrn
rnThe Scion tC – Make Every Second Count: Travis Hayes Busse on YouTube.rnrn• Advertising, Branding and Digital: View many campaigns from ATTIK’s longstanding relationship as Scion’s creative agency of record.rnrn
rn“Lexus Beast Director’s Cut” on Vimeo.rnrn• Advertising and Digital: View the integrated Lexus campaign from ATTIK featuring “The Beast” spot directed by Simon Needham that represented the brand’s first-ever Super Bowl spot and was named among the highest rated of all 2012 Super Bowl commercials by Edmunds.com.rnrn• Branding: Read how Bacardi turned to ATTIK for a new visual identity system that would strengthen and unite Bacardi’s entire rum portfolio and allow the brand to speak with a single voice on a global scale, just in time for the brand’s 150th anniversary celebrations.rnrn• Branding: Learn more about Mondelez International, the new global brand launched by Kraft in 2012 with an original corporate brand identity created by ATTIK.rnrn• Branding: View ATTIK’s integrated campaign for Under Armour’s first digital sports product Armour39 and learn how the agency contributed brand, design, digital and production expertise to help launch the brand’s game-changing new system for athletes.rnrnATTIK.com will be featured for 24 hours on May 24 on the FWA website at www.thefwa.com/mobile.rnrnAbout ATTIKrnATTIK (www.attik.com) is part of the Dentsu Network focused on developing integrated advertising, digital and branded experiences. Specifically, the agency’s expertise in strategic planning, design, advertising, production, client service and research has driven extraordinary success across most consumer product and service categories. For inquiries, please contact Ric Peralta (Ric@at
