Athena Studios, an Emeryville, CA-based company that provides full production services for film, TV, advertising, and multimedia clients and projects, has signed CG Animation Production Manager Brice Parker to the newly created position of Producer. Parker will oversee development of the studio’s forthcoming original stop motion and visual effects projects. Jon V. Peters, Founder of Athena Studios, made the announcement.
Most recently, Parker spent eight years with Disney•Pixar, where he managed Pixar’s DVD Team, Theme Parks Project Teams, and Toons Art Department. He also produced the highly successful “Pixar In Concert” symphony.
In addition to Pixar, Parker’s experience includes working in Visual Effects Production Management for the “Jurassic Park” and “Matrix” film franchises. He also holds a story credit on “Star Trek: Deep Space Nine.” Parker also serves, along with Athena Studios CEO Jon Peters, on the Board of Directors for the Visual Effects Society (VES) Bay Area Chapter.
Said Peters, “Brice is truly a gifted producer of animated content, and instantly becomes a major new asset to Athena Studios. Our goal for the next several years is to become a content creator of high-profile, animated motion pictures. Brice has extensive expertise in this arena, and is helping us assemble a new production team that will be unmatched.”
Adds Parker, “Athena Studios is embarking on an exciting new chapter of original content development, and I’m thrilled to be at the epicenter of that vision. The studio is already recruiting world-class talent to join its roster, and is poised to establish itself as a new creative voice in the Bay Area. We’re already hard at work on some phenomenal projects.”
About ATHENA STUDIOS
Athena Studios was launched in Summer 2012 as a full service production facility designed to help companies with production and visual effects services. Athena offers a fully lit green screen studio for daily or long-term rental. Athena also provides stop motion, CG, and post production services, including digital restoration and color grading.
Athena Studios is located off Highway 80 in Emeryville, CA., in the heart of Northern California’s “New Hollywood” — near Pixar, Tippett Studios and Ex’pression College for Digital Arts. For more information, please see: www.athenastudios.com.
Contact:Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More