Cool camera moves and slick transitions are nice, but in the end it was asthmatic love that united Picture North and Brazilian director Rafael Kent. Kent, who on Friday released his explosive new music video for Vintage Culture, Fancy Inc. with a feature from The Beach, also doubled up with signing with production company Picture North for US representation.
The music video represents a piece made in true collaborative fashion as both the artist, label, and Kent agreed whole-heartedly on the direction. The premise of asthmatic love on a marvel studio set was born from Kent and his creative partner, Rafael de Miranda, realizing that there were breaths built into the songs beat. This eventually led them to the idea of asthmatic love. “When you think you are weak and you connect with someone that has that same weakness, you are stronger because of it,” Kent said.
This unique and resourceful film, producing a Hollywood atmosphere at a Brazillian studio on a tight budget, encapsulates Rafael’s own spunk and enthusiasm for creativity. Rafael says he is motivated by taking risks with his artistic work, doing what people say can’t be done, and pushing the limits of original content as a filmmaker.
Picture North is super excited to be working with Rafael and to breathe in some of that same energy he gives off. “Rafael’s energy is infectious,” said Martin Rodahl, Executive Producer at Picture North. “He also brings a South American sensibility to our company, which adds a whole new visual layer to the palette of Picture North directors. Combined with incredible productivity and the ability to work in multiple countries in multiple languages, Rafael’s future is very bright.”
For a closer look at Rafael Kent’s work, please visit www.picturenorth.com.
Picture North offers production and post-production services to advertising agencies, record labels, and direct clients. The company represents directors André Øvredal, Jake Zalutsky, Markus Bader, Martin Rodahl, Nate Camponi, Nic & Sune, Rafael Kent, Ryan Patrick, and editor Talia Pasqua. For more information, please email hello@picturenorth.com.
