With stereo 3D features and TV productions rapidly on the rise around the globe, ASSIMILATE™ is featuring real-time 3D post-production workflows in its newly advanced <a href="www.assimilateinc.com.“>SCRATCH® v5.2 Digital Finishing Solution. This latest version of <a href="www.assimilateinc.com.“>SCRATCH also introduces users to Post 2.0, the next-generation of real-time digital post-production tools to achieve the highest level of quality in digital cinema imagery. A primary focus will be <a href="www.assimilateinc.com.“>SCRATCH v5.2 data workflows and finishing for 3D productions and the latest digital cinema formats that include RED’s native R3D files, ARRI’s ARRIRAW, and more.
Real-time <a href="www.assimilateinc.com.“>SCRATCH v5.2 demos:
<a href="www.assimilateinc.com.“>SCRATCH 3D finishing workflow – live, interactive stereo workflow with real-time conform, color grading, finishing, and playback of uncompressed 2K stereoscopic content directly to a 3D monitor. <a href="www.assimilateinc.com.“>SCRATCH v5.2 includes real-time 3D-specific features for enhanced convergence, scaling, and versioning.
<a href="www.assimilateinc.com.“>SCRATCH advanced finishing and compositing workflow – real-time data workflows with the most advanced features for finishing and compositing of 3D, RED MX and beyond, RED MX-3D, ARRI Alexa, HD/SD, film DPX, AVID MXF, or any mix of formats.
<a href="www.assimilateinc.com.“>SCRATCH digital intermediate and finishing workflow – real-time data workflows in 3D, RED MX and beyond, RED MX-3D, ARRI Alexa, HD/SD, film DPX, AVID MXF, or any mix of formats.
<a href="www.assimilateinc.com.“>SCRATCH on-set capabilities – <a href="www.assimilateinc.com.“>SCRATCH-based material in an on-set capacity, using Globalstor’s ExtremeStor Transport, a storage solution that includes display, keyboard and touch pad functions for on-site file management. This system will also be connected to a 3ality 3Play Pro-S professional-quality stereo monitoring system, and a Telairity H.264 encoding system to demonstrate the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world.
Jeff Edson, CEO at ASSIMILATE: “The explosive growth of digital cinema worldwide now includes a sharp rise in 3D productions. Filmmakers and post artists are looking to create streamlined real-time 3D pipelines that include the powerful tools needed for handling complex imagery, while working within tight budgets. We’re meeting that need with <a href="www.assimilateinc.com.“>SCRATCH v5.2. At ASSIMILATE, we’re committed to staying at the forefront of digital cinema technologies, so that all users have access to the latest techniques for creating high-impact imagery.”
Hot 3D movies in the works: The RED camera is being used for the shoot of Pirates of the Caribbean: On Stranger Tides 3D and Fright Night 3D. ASSIMILATE’s <a href="www.assimilateinc.com.“>SCRATCH will play an active role in the 3D post-production workflow for both features.
<a href="www.assimilateinc.com.“>SCRATCH Live! at Big Screen Experience, the RAI
ASSIMILATE’s Lucas Wilson will present <a href="www.assimilateinc.com.“>SCRATCH real-time data workflows for the latest RED hot, high-rez data cameras – RED EPIC and RED ONE MX. The live demo is at The RAI Auditorium, September 11, 1:00 – 2:30 p.m.
Learn why the latest <a href="www.assimilateinc.com.“>SCRATCH v5.2 data workflows and powerful DI tools are ideal for real-time color grading, finishing, and compositing to enhance the look, hues, and subtleties of imagery in resolutions of up to 4k and beyond.
Special Guest from RED: At the same session, RED Digital Cinema’s Ted Schilowitz will be on stage to show off the new 5K RED EPIC camera; present the value of true high-resolution cinema capture, post, finishing, and delivery; and screen new MX sensor footage on the giant screen at the RAI theater.
Special ARRI Presentation: Also at this session will be a presentation of the ARRI ALEXA workflow on <a href="www.assimilateinc.com.“>SCRATCH, showing the ins and outs of ProRes and ARRIRAW technology.
Technology Partners at IBC 2010
See <a href="www.assimilateinc.com.“>SCRATCH demos at partner stands throughout IBC 2010: Bluefish 444 (stand 7.J07), Rorke Data (stand 13.A23), Facilis (stand 7.D05), Editshare (stand 7.E20), Tangent Devices (stand 7.C10), JMR (stand 7.F06) and projectiondesign (stand 7.B20).
<a href="www.assimilateinc.com.“>SCRATCH v5.2 Basics
ASSIMILATE’s <a href="www.assimilateinc.com.“>SCRATCH® v5.2 Digital Finishing Solution™ is the latest version of Post 2.0 generation digital post-production tools that enables users to achieve the highest levels of quality in digital cinema imagery. <a href="www.assimilateinc.com.“>SCRATCH v5.2 adds advanced finishing and compositing, and 3D-specific features, such as convergence, scaling, and versioning to its real-time data workflow. Whether an imaging project is 3D, RED MX, RED MX-3D, ARRI ALEXA, HD/SD, DPX, AVID MXF, film, or any mix of formats, <a href="www.assimilateinc.com.“>SCRATCH enables your workflow of choice. <a href="www.assimilateinc.com.“>SCRATCH v5.2 includes a robust core feature-set with real-time data management, review/playback, conform/editorial, color grading, compositing, finishing, and final mastering.
<a href="www.assimilateinc.com.“>SCRATCH is a streamlined, real-time, easy-to-use, cost-effective, resolution-independent, end-to-end pipeline for pre-and-post-production. A broad spectrum of creative and post artists benefit from the bottom-line advantages of the <a href="www.assimilateinc.com.“>SCRATCH digital workflow: Increased speed and productivity, ability to easily experiment, high quality output to numerous formats, and an up-tick in profits.
Price and Availability
Contact ASSIMILATE or your local reseller for a demo, pricing, and configurations of the <a href="www.assimilateinc.com.“>SCRATCH v5.2 Digital Finishing Solution. For a list of contacts for ASSIMILATE direct sales and resellers, see www.assimilateinc.com.
About ASSIMILATE
ASSIMILATE™ is transforming post production of visually complex imagery projects with its <a href="www.assimilateinc.com.“>SCRATCH® Digital Finishing Solution, the essential mix for a real-time, resolution-dependent data workflow. <a href="www.assimilateinc.com.“>SCRATCH v5.2 moves creative artists into Post 2.0, the next-generation of digital post production tools to achieve the highest level of quality in digital cinema imagery. Along with data management, <a href="www.assimilateinc.com.“>SCRATCH features a rich set of DI and post tools for working in any combination of 3D, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, HD/SD, film, DPX, AVID MXF, or any mix of formats. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, easy-to-use, data-centric solutions that deliver optimal price/performance. To learn more about <a href="www.assimilateinc.com.“>SCRATCH, see www.assimilateinc.com.
