LAS VEGAS (NAB) -- (SPW) --

ASSIMILATE, the industry’s leading provider of DI and dailies digital workflow tools, announced today that its popular SCRATCH^® and SCRATCH Lab^® v8 have been updated to leverage the breakthrough graphics and CPU performance of the new Mac Pro.

Multi-GPU support for debayering of RED media
Support for the dual workstation GPUs in the Mac Pro gives SCRATCH and Lab users the ultimate in flexibility with debayering of R3D files from any RED cinematic camera without any additional hardware. Debayering RED 4K and 5K footage on the Mac Pro is now in real-time and at full resolution.

Optimized for multi-threading
SCRATCH and Lab have also been optimized to leverage the ultra-fast Intel Xeon E5 processors in the new Mac Pro. This optimization accelerates playback and rendering performance for CPU-driven video CODECs such as Apple’s ProRes.

SDI output via Thunderbolt 2
SCRATCH and Lab now supports SDI video and audio playback via the Blackmagic UltraStudio 4K and AJA Io 4k Thunderbolt 2 devices.

XML support for Final Cut Pro X
SCRATCH and Lab now support workflow integration with Final Cut Pro X systems via XML. SCRATCH and Lab will also support full conform and round-tripping for both Final Cut Pro X and Final Cut Pro 7.

“In the new 4K world, SCRATCH and Lab artists making feature films, television shows and commercials are used to pushing the boundaries of what current technology can deliver,” said Steve Bannerman, VP of Marketing at ASSIMILATE. “The new Mac Pro paired with Final Cut Pro X offers our customers a platform to take SCRATCH performance to new heights. The balanced approach among the dual AMD GPUs, the Intel Xeon E5 CPUs, and Thunderbolt 2 means that virtually everything in SCRATCH goes much faster. And for our artists, every increase in performance translates directly into dollars.”

Pricing and availability SCRATCH and SCRATCH Lab v8 are immediately available for download at www.assimilateinc.com. Final Cut Pro X XML integration will be available in Q2, 2014.

ASSIMILATE offers pricing options to fit any need – individual artists or studios – annual subscription, daily/monthly rental, site license, or purchase. SCRATCH prices start from $150 and SCRATCH Lab prices start from $50 USD. For more pricing options or to rent, subscribe or purchase, please visit www.assimilateinc.com

About SCRATCH Digital Workflow Tools
ASSIMILATE’s SCRATCH, a “post house in a box” – from dailies, to conform, color grading, compositing, through to finishing – and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry’s most comprehensive toolset for digital cinema and episodic television 2D and 3D productions. Both products support multiple formats, including ARRI RAW, Sony F5/55/65, Phantom, and Canon C300/C500, as well as enhanced support for RED cameras including the new EPIC DRAGON at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline – and play back in real-time. All versions of SCRATCH and Lab software, running on OS X version 10.7.5 or higher and Windows 7/8, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, visit www.assimilateinc.com

About ASSIMILATE
ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and OS X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs, on-set professionals and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for conform, versioning, color grading, playback, compositing and finishing for nearly all popular digital workflows, including, RED, ARRI, Sony F65 and F55, Canon 5D, Phantom, Go Pro and many more. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE is a privately held company, with headquarters in Santa Clara, California, USA, with offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more, visit www.assimilateinc.com.
 

Contact:

ASSIMILATE
Aggie Frizzell
Contact Aggie via email
425-503-3036
 

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