At the Sundance Film Festival 2012 in Park City, Utah (January 19 – 29), several films were on the roster for filmmakers whose post-production companies used ASSIMILATE‘s SCRATCH® DI tool in their digital workflows. ASSIMILATE is extremely pleased to congratulate Chilefims for its post-production of “Violeta Went to Heaven” (Violeta Se Fue a Los Cielos) (2011), winner of the Sundance 2012 World Cinema Grand Jury Prize, Dramatic. ASSIMILATE also congratulates Local Hero Post (Santa Monica, CA) Cinecolor Digital (Buenos Aires, Argentina), and Studio l’Equipe (Paris, France) for their high-quality post-production of the following films accepted by the Sundance Film Festival 2012, the premier showcase for independent American and international filmmakers.
World Dramatic Competition
Winner – “Violeta Se Fue a Los Cielos” (Violeta Went to Heaven) (2011) directed by Andres Wood: Like a Chilean Edith Piaf or Bob Dylan, Violeta Parra was a folksinger and pop culture icon whose songs expressed the soul of her nation and protested social injustice. Violeta Went to Heaven tells Parra’s extraordinary story, tracing her evolution from impoverished child to international sensation, to Chile’s national hero. The full DI, from conform to color grading and finishing for this film, was done in ASSIMILATE‘s SCRATCH.
Post-production facility: Chilefilms, Santiago, Chile; www.chilefilms.com.cl
“We of course are thrilled and honored that “Violeta Went to Heaven” is the winner of the World Cinema Grand Jury Prize, Dramatic at Sundance 2012. As with every film we undertake at Chilefims, we put our heart and soul into it,” says Cristian Aguilar, Chilefilms’ business development director. “We’ve been using SCRATCH since 2004 when we were a beta for version 1. Since then, SCRATCH has become an integral tool in our daily workflow for countless films and projects. The sophistication of SCRATCH continues to ‘ripen’ over the years so that we’re able to do post-production at the speed of thought to achieve the highest quality of DI, many of which are award-winning films and documentaries.”
“Wrong” (2012) directed by Quentin Dupieux: Dolph Springer wakes up one morning to realize he has lost the love of his life, his dog, Paul. During his quest to get Paul (and his life) back, Dolph radically changes the lives of others. In his journey to find Paul, Dolph may lose something even more vital – his mind. This film was conformed and color graded in ASSIMILATE‘s SCRATCH.
Post-production facility: Studio L’Equipe, Paris, France; www.studio-equipe.com
“The Last Elvis” (2011) directed by Armando Bo: In the unique world of the Buenos Aires celebrity-impersonator scene, “Elvis” Gutiérrez is a star. By day, though, he must contend with a dead-end factory job and an ex-wife who worries about how his obsessive behavior affects their young daughter. ASSIMILATE‘s SCRATCH was the tool of choice for the full digital intermediate – conform, color grading, and finishing — for this film.
Post-production facility: Cinecolor Digital, Buenos Aires, Argentina; www.cinecolor.com.ar
“This film was captured in RED and required intense color work because the film had to have a style or look of Las Vegas, with its dramatic different climates throughout the film,” said Lucas Guidalevich operations manager at Cinecolor Digital. “This is not a VFX film, so the importance of post-production lies almost entirely in the color correction. Thanks to the features that SCRATCH offers in working with infinite layers, we could do a lot of tweaking to squeeze the most out of the captured images. The results were excellent, both in the DCP and in the film copy negative, which was printed on an Arrilaser.”
US Dramatic Competition
“Filly Brown” (2011) directed by Youssef Delara and Michael D. Olmos: Majo Tonorio, a.k.a. Filly Brown, is a raw, young Los Angeles hip-hop artist who spits from the heart. When a sleazy record producer offers her a crack at rap stardom, Majo faces some daunting choices. Gina Rodriguez’s performance as Majo is considered by many to be the breakout performance of the festival. “Filly Brown” was conformed, color graded, and finished using ASSIMILATE‘s SCRATCH.
Post-production facility: Local Hero Post, Santa Monica, CA; www.localheropost.com
Leandro Marini, founder and DI producer at Local Hero Post said, “For us, working in SCRATCH is almost a magical experience – we have all the needed DI tools at our fingertips to bring out the best in imagery, no matter the format or size of the project. It’s extremely satisfying to exceed the expectations of our clients, actually bringing their vision to life.”
"ASSIMILATE congratulates Chilefilms and the entire family of SCRATCH artists whose films competed at Sundance 2012", said Steve Bannerman, VP of marketing at ASSIMILATE. "We have been the heartbeat of digital filmmaking since the original RED ONE camera, and we are proud to have empowered so many of the independent film and documentary makers who have fueled this revolution. Audiences around the world are continually amazed and delighted by their work, and ASSIMILATE is honored to have played a role in their craft."
SCRATCH Digital Workflow
ASSIMILATE‘s SCRATCH and SCRATCH Lab™ deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of the software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.
About ASSIMILATE
ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s products, running on Windows and Mac OS® X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE‘s SCRATCH® data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab™ delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies.
ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more, and find your local reseller, please visit www.assimilateinc.com.
