Apple ProRes codecs provide an unparalleled combination of multistream, real-time editing performance, impressive image quality, and reduced storage rates. Apple ProRes codecs take full advantage of multicore processing and feature fast, reduced-resolution decoding modes. All Apple ProRes codecs support any frame size (including SD, HD, 2K, 4K, and 5K) at full resolution. The data rates vary based on codec type, image content, frame size, and frame rate. Apple ProRes includes the following formats.
Santa Clara, CA -- (SPW) --
ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec.
ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today’s highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410.
“ProRes has become a de facto format in the industry for feature film, episodic television and documentary production,” said Jeff Edson, CEO at ASSIMILATE. “We’re committed to continually upgrading SCRATCH with the latest technologies and features so that content creators are empowered with high-performance tools to create their best work. We’re delivering best-in-class cross-platform functionality to our customers with officially licensed and certified ProRes 4444 XQ, ensuring consistency in workflow and providing an industry-standard deliverable to both Mac and Windows users.”
SCRATCH Backgrounder
SCRATCH 8.4 is the latest version of ASSIMILATE’s advanced, real-time post-production tools and workflow. It offers the latest advancements in digital cinema technology that DITs, post-production artists and all filmmakers need to be creative, productive, and competitive. SCRATCH 8.4 provides content creators with an abundance of advanced features that enable them to excel at what they do, and at a price everyone can afford.
Price and Availability
For more information about the SCRATCH product line, including SCRATCH VR, SCRATCH Web, SCRATCH Play, go to products at www.assimilateinc.com. For more information about ProRes 4444 XQ visit https://support.apple.com/en-us/HT202410.
About ASSIMILATE
ASSIMILATE is the premier provider of real-time post-production and workflow tools that have proven essential to the successful creation of 2D/3D/VR studio and independent feature films, documentaries, TV episodes, and music videos. The SCRATCH product line, running on Windows and OS X, equips directors, DPs, on-set DITs and post-production artists with the state-of-the-art, cost-effective, data-centric solutions they need to meet the challenges of increased creativity and productivity amid ever-shrinking budgets. SCRATCH is resolution independent, supporting multiple formats, including ARRI RAW, KineRAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras. SCRATCH is the only post-production tool to support native Kinefinity RAW (KRW and DNG) files. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline. SCRATCH 8.4 is the first professional production/post-product workflow and toolset for VR content. SCRATCH Web is the first professional, cloud-based dailies/review tool for reviewing immersive VR content anywhere in the world. Learn more at http://www.assimilateinc.com
Directed by Liz Charky, the music video for Henry Hallโs โTiny Doorโ is a playful and profound exploration of the songโs intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimesย psychedelicย scenes.
โI am a huge fan of love songs that have an unusual, hyper-specific perspective on love,โ says Hall. โThatโs what I wanted to do with โTiny Door.โ Itโs about loving someone unconditionally while recognizing that love is something that isnโt always straightforward โ I think thatโs something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it โ thatโs really portrayed well by Liz, and Ellin Aldana, our cinematographer.โ
Charky explains, โWhen I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way โ with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating.ย In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More