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    ASSIMILATE Announces Support for ProRes 4444 XQ

    By aggie@assimilateinc.comUpdated:No Comments8510 Views
    Apple ProRes codecs provide an unparalleled combination of multistream, real-time editing performance, impressive image quality, and reduced storage rates. Apple ProRes codecs take full advantage of multicore processing and feature fast, reduced-resolution decoding modes. All Apple ProRes codecs support any frame size (including SD, HD, 2K, 4K, and 5K) at full resolution. The data rates vary based on codec type, image content, frame size, and frame rate. Apple ProRes includes the following formats.
    Santa Clara, CA -- (SPW) --
    ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec. 
     
    ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today’s highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410.
     
    “ProRes has become a de facto format in the industry for feature film, episodic television and documentary production,” said Jeff Edson, CEO at ASSIMILATE. “We’re committed to continually upgrading SCRATCH with the latest technologies and features so that content creators are empowered with high-performance tools to create their best work. We’re delivering best-in-class cross-platform functionality to our customers with officially licensed and certified ProRes 4444 XQ, ensuring consistency in workflow and providing an industry-standard deliverable to both Mac and Windows users.”
     
    SCRATCH Backgrounder
    SCRATCH 8.4 is the latest version of ASSIMILATE’s advanced, real-time post-production tools and workflow. It offers the latest advancements in digital cinema technology that DITs, post-production artists and all filmmakers need to be creative, productive, and competitive. SCRATCH 8.4 provides content creators with an abundance of advanced features that enable them to excel at what they do, and at a price everyone can afford. 
     
    Price and Availability
    For more information about the SCRATCH product line, including SCRATCH VR, SCRATCH Web, SCRATCH Play, go to products at www.assimilateinc.com. For more information about ProRes 4444 XQ visit https://support.apple.com/en-us/HT202410.
     
    About ASSIMILATE 
    ASSIMILATE is the premier provider of real-time post-production and workflow tools that have proven essential to the successful creation of 2D/3D/VR studio and independent feature films, documentaries, TV episodes, and music videos. The SCRATCH product line, running on Windows and OS X, equips directors, DPs, on-set DITs and post-production artists with the state-of-the-art, cost-effective, data-centric solutions they need to meet the challenges of increased creativity and productivity amid ever-shrinking budgets. SCRATCH is resolution independent, supporting multiple formats, including ARRI RAW, KineRAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras. SCRATCH is the only post-production tool to support native Kinefinity RAW (KRW and DNG) files. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline. SCRATCH 8.4 is the first professional production/post-product workflow and toolset for VR content. SCRATCH Web is the first professional, cloud-based dailies/review tool for reviewing immersive VR content anywhere in the world. Learn more at http://www.assimilateinc.com
     
     
    Contact:

    Aggie Frizzell
    ASSIMILATE
    425-503-3036
     

    SPW Category:Production and Post-Production Products and Services
    Tags:decodingencodingProResAssimilateScratch



    Agency Source Joins Forces With #BidforLA To Support LA’s Production Community

    Wednesday, March 5, 2025
    Agency Source x Bid for LA

    Today, Agency Source, the newly launched business development platform for ad agencies and production companies, announced its partnership with #BidforLA, an initiative designed to support Los Angeles’ advertising production community as it recovers from the recent wildfires. LA is home to some of the world’s top talent, many of whom have been severely impacted by the fires. #BidforLA encourages production companies, filmmakers, and creatives to prioritize LA-based businesses, crews, and services when bidding on projects. Submitting a bid for Los Angeles—whether or not other locations are being considered—helps keep the city competitive and generates crucial work for local talent. The initiative aims to strengthen the local industry, create jobs, and reinforce LA’s position as a global leader in creative production. Agency Source has teamed up with #BidforLA to provide a comprehensive platform that connects production teams with essential resources in Los Angeles, offering a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list is living and breathing and will stay live and up-to-date as more companies are added. View the full production list HERE . Agency Source CEO Ross MacRae states, “As soon as we were asked to participate, we said yes immediately. We proudly support the businesses and individuals affected by the LA fires. We aim to help all production studios in the area bounce back and thrive again.” Notes co-founder Veronica Lombardo, “When envisioning a resource... Read More

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