The Art Directors Club, the premier organization for creatives in integrated media and the first global creative collective of its kind, will host NEW YORK TYPES, a letterpress art exhibition which brings to life real words heard by locals on the streets of New York. These snippets of real New Yorkers’ conversations, quotes and stories will be presented on the walls of the ADC Gallery by some of the city’s leading letterpress artists. nnNEW YORK TYPES, running December 15, 2011 through January 6, 2012, is presented in collaboration with New York Writes Itself (NYWI), a new ongoing series of creative productions fueled by the people of New York, and Leo Burnett New York.nnNYWI is a new type of media platform designed to connect the people of New York with the city’s creative community. The foundation of NYWI is a website that acts as a running archive called ‘The Script’, where people can write down these New York moments. Locals registered as “scribes” can submit short-form content like unique quotes, characters, and scenes they witness in New York. nn’The Script’ is then open to the city’s creative community who can use it as inspiration to re-create as writing, art, music, short films, photography or whatever they like. The project will aggregate different kinds of real-time inputs from the people of NYC to generate interesting and entertaining content that will appear all around the city. nnFor the NEW YORK TYPES exhibition, each artist or group — currently including Swayspace, Center for the Book Arts, The KDU, Peter Kruty Editions and Tarhorse Press — has picked a collection of NYWI ‘Script’ entries to interpret in his or her own letterpress style, bringing the real words to life letter by letter. The artwork is for sale in limited editions of 10, with a total of 500 pieces for sale. nn
nA video trailer for the exhibition can be viewed here. nn”New York Writes Itself is a project for every New Yorker. It’s a celebration of the many different voices that make walking our streets an experience that is never the same twice,” said Max Goodwin, cultural architect, Leo Burnett New York. “We are thrilled to partner with ADC and the Letterpress community to present New York Types. This exhibition is an example of how New York Writes Itself connects the gritty everyday New Yorkers with the city’s creative community to share the unique and wild stories happening every day in our great city.”nnNEW YORK TYPES opens with a party on Thursday, December 15, 6:30 pm-10:30 pm EST, at the ADC Gallery, 106 West 29th St., NYC. Admission is free, beer/wine and light snacks available, music by DJ Synapse, photography by Tonovision. The exhibition is made possible through support by Leo Burnett NY, Dewars, Boxcar Press and French Paper. nnThe exhibition runs until January 5, 2012, free and open to the public. Gallery hours Monday-Friday, 10:00 am-6:00 pm, closed December 23-30. For more information and to RSVP for the free launch party, please click here.nnLeo Burnett Worldwide (www.leoburnett.com) is one of the world’s largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates “Acts, not just Ads,” for some of the world’s most valuable brands including The Coca-Cola Company, Kellogg, McDonald’s, Hallmark, P&G, Allstate and Nintendo.nnThe Art Directors Club (www.adcglobal.org) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit membership organization whose mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.Jack Mello ADC Contact Jack via email 201-981-5617 Leo Burnett Lynsey Roumell Contact Lynsey via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More