Bicoastal visual effects studio, ArsenalFX, turns up the volume with director Diane Martel to feature the latest trend in portable premium sound at RadioShack in the :30 “#UWantIt” for Beats Pill by Dr. Dre, direct to client. The spot features R&B singer/songwriter Robin Thicke as well as model Emily Ratajkowski and a group of sporty spandex-clad beauties rocking a workout routine and an appreciation for sound with a little attitude. The group asks how bad “#UWantIt” as they break a sweat to the fresh beats of The Beats Pill as it blares out Robin Thicke’s “Blurred Lines” feat. T.I. & Pharrell. nn
nCLICK HERE to see the spot online. nn”#UWANTIT” opens to a young brunette with cherry red lips in a hue matching the Beats Pill that she holds up next to her vibrant smile. “#BEATSPILL” slides across the screen in bold letters as three women in skin tight athletic gear move to the opening tune. Robin Thicke makes the Pill look cool and sexy as he stands against the back wall sporting a classic black suit and aviators. The ladies hit the gym as they are seen working their arms up and down with a Beats Pill in each hand as Robin Thicke belts out, “I know you want it, You’re a good girl”. As the scene switches, the girls are featured in white nurses costumes. They continue to dance as they display the Beats Pills on a metal hospital tray. The camera pans to the brunette on all fours with a red Beats Pill resting on the arch of her back. The final cut features a large Beats Pill resting on the ground with the super, “BEATS PILL Available At RadioShack. #UWANTIT.” The spot closes with a women’s hand reaches down and snatches up the pill as the song trails off to a close.nnCreditsnnClient: Beats By Dr. DrenTitle: “#UWantIt” :30nAgency: Beats by Dr. Dre (Client Direct)nnProduction Company: Rabbit Content, BicoastalnDirector: Diane MartelnnEditorial: Consulate, NYnEditor: Chad SipkinnnBeats Post Producer: Erin SullivannnPostproduction: ArsenalFXnFlame artists: Mark Leiss & Jameson DeSantisnGraphic artist: Andrew SchreibernExecutive Producer: Ashley HydricknProducers: Caitlin Forrest and Shannon SweeneynnAbout ArsenalFXnArtist owned and operated ArsenalFX is known for the prodigious talent and leading-edge technology. At its new, state of the art Santa Monica headquarters and growing New York satellite, an expert crew of artists and technicians cultivate a boutique environment. Serving a diverse global clientele in advertising, TV episodic, and film, ArsenalFX’s high caliber creative work earns top awards as well as a devoted client following. www.arsenalfx.tv
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Quirky New Campaign For The 2025 AMP Awards For Music & Sound From TiNY Promotes Call For Entries
A new creative campaign supporting entries for the 2025 AMP Awards for Music & Sound, created by TiNY, the boutique creative agency known for bold ideas and sharp execution, has launched, and itโs turning up everyoneโs ears. Thatโs because the campaignโs quirky social videos feature talking ears (among other body parts), hilariously highlighting the often overlooked role that sound and music play in media storytelling. The first round of creative includes the spots โDemo Loveโ and โSexy Ear.โ (Watch Below) The first round of creative dropped recently on social media, with additional spots set to roll out over the next few months, all leading up to the AMP Awards ceremony scheduled for May 21, 2025, at Sony Hall in New York City. Sponsored by the Association of Music Producers, the deadline for submitting entries to the AMP Awards is March 7, 2025. AMP members entering before the early bird deadline of January 31, 2025, will qualify for a 30 percent discount on all entries. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. Despite the obstacle of having virtually no budget, TiNY delivered a laugh-out-loud campaign for the ad industryโs only non-profit, juried competition for music and sound that captures attention thanks to its clever humor and creativity -- one that bills itself, tongue in cheek, as โthe loudest show in the industry.โ "The AMP Awards have always celebrated creativity in its... Read More