Bicoastal visual effects studio, ArsenalFX, turns up the volume with director Diane Martel to feature the latest trend in portable premium sound at RadioShack in the :30 “#UWantIt” for Beats Pill by Dr. Dre, direct to client. The spot features R&B singer/songwriter Robin Thicke as well as model Emily Ratajkowski and a group of sporty spandex-clad beauties rocking a workout routine and an appreciation for sound with a little attitude. The group asks how bad “#UWantIt” as they break a sweat to the fresh beats of The Beats Pill as it blares out Robin Thicke’s “Blurred Lines” feat. T.I. & Pharrell. nn
nCLICK HERE to see the spot online. nn”#UWANTIT” opens to a young brunette with cherry red lips in a hue matching the Beats Pill that she holds up next to her vibrant smile. “#BEATSPILL” slides across the screen in bold letters as three women in skin tight athletic gear move to the opening tune. Robin Thicke makes the Pill look cool and sexy as he stands against the back wall sporting a classic black suit and aviators. The ladies hit the gym as they are seen working their arms up and down with a Beats Pill in each hand as Robin Thicke belts out, “I know you want it, You’re a good girl”. As the scene switches, the girls are featured in white nurses costumes. They continue to dance as they display the Beats Pills on a metal hospital tray. The camera pans to the brunette on all fours with a red Beats Pill resting on the arch of her back. The final cut features a large Beats Pill resting on the ground with the super, “BEATS PILL Available At RadioShack. #UWANTIT.” The spot closes with a women’s hand reaches down and snatches up the pill as the song trails off to a close.nnCreditsnnClient: Beats By Dr. DrenTitle: “#UWantIt” :30nAgency: Beats by Dr. Dre (Client Direct)nnProduction Company: Rabbit Content, BicoastalnDirector: Diane MartelnnEditorial: Consulate, NYnEditor: Chad SipkinnnBeats Post Producer: Erin SullivannnPostproduction: ArsenalFXnFlame artists: Mark Leiss & Jameson DeSantisnGraphic artist: Andrew SchreibernExecutive Producer: Ashley HydricknProducers: Caitlin Forrest and Shannon SweeneynnAbout ArsenalFXnArtist owned and operated ArsenalFX is known for the prodigious talent and leading-edge technology. At its new, state of the art Santa Monica headquarters and growing New York satellite, an expert crew of artists and technicians cultivate a boutique environment. Serving a diverse global clientele in advertising, TV episodic, and film, ArsenalFX’s high caliber creative work earns top awards as well as a devoted client following. www.arsenalfx.tv
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Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More