Bicoastal visual effects studio, ArsenalFX, turns up the volume with director Diane Martel to feature the latest trend in portable premium sound at RadioShack in the :30 “#UWantIt” for Beats Pill by Dr. Dre, direct to client. The spot features R&B singer/songwriter Robin Thicke as well as model Emily Ratajkowski and a group of sporty spandex-clad beauties rocking a workout routine and an appreciation for sound with a little attitude. The group asks how bad “#UWantIt” as they break a sweat to the fresh beats of The Beats Pill as it blares out Robin Thicke’s “Blurred Lines” feat. T.I. & Pharrell. nn
nCLICK HERE to see the spot online. nn”#UWANTIT” opens to a young brunette with cherry red lips in a hue matching the Beats Pill that she holds up next to her vibrant smile. “#BEATSPILL” slides across the screen in bold letters as three women in skin tight athletic gear move to the opening tune. Robin Thicke makes the Pill look cool and sexy as he stands against the back wall sporting a classic black suit and aviators. The ladies hit the gym as they are seen working their arms up and down with a Beats Pill in each hand as Robin Thicke belts out, “I know you want it, You’re a good girl”. As the scene switches, the girls are featured in white nurses costumes. They continue to dance as they display the Beats Pills on a metal hospital tray. The camera pans to the brunette on all fours with a red Beats Pill resting on the arch of her back. The final cut features a large Beats Pill resting on the ground with the super, “BEATS PILL Available At RadioShack. #UWANTIT.” The spot closes with a women’s hand reaches down and snatches up the pill as the song trails off to a close.nnCreditsnnClient: Beats By Dr. DrenTitle: “#UWantIt” :30nAgency: Beats by Dr. Dre (Client Direct)nnProduction Company: Rabbit Content, BicoastalnDirector: Diane MartelnnEditorial: Consulate, NYnEditor: Chad SipkinnnBeats Post Producer: Erin SullivannnPostproduction: ArsenalFXnFlame artists: Mark Leiss & Jameson DeSantisnGraphic artist: Andrew SchreibernExecutive Producer: Ashley HydricknProducers: Caitlin Forrest and Shannon SweeneynnAbout ArsenalFXnArtist owned and operated ArsenalFX is known for the prodigious talent and leading-edge technology. At its new, state of the art Santa Monica headquarters and growing New York satellite, an expert crew of artists and technicians cultivate a boutique environment. Serving a diverse global clientele in advertising, TV episodic, and film, ArsenalFX’s high caliber creative work earns top awards as well as a devoted client following. www.arsenalfx.tv
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“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More