An image from the new Realtor.com campaign, featuring Elizabeth Banks, edited by Arcade.
NEW YORK & Santa Monica, CA -- (SPW) --
Arcade Editors Jeff Ferruzzo and Dave Anderson have teamed up on a new commercial campaign for Realtor.com via ad agency Pereira & O’Dell/New York. Featuring celebrity Elizabeth Banks, the humorous new spots detail homebuyers dreaming of their favorite features with Realtor.com making their dreams come true. The extensive campaign includes spots for broadcast, online and social media; the commercials for air broke nationwide last week.
About Arcade Bicoastal Arcade Edit is an editorial collective and partnership between Managing Partner Damian Stevens, Executive Producer/Partner Sila Soyer and Editor/Partners Kim Bica, Jeff Ferruzzo, Geoff Hounsell and Paul Martinez. Arcade’s roster of talent also includes notable Editors Dave Anderson, Kyle Brown, Jen Dean, Will Hasell, Sean Lagrange, Nick Rondeau, Greg Scruton, and Brad Waskewich, and Executive Producer Crissy DeSimone. www.arcadeedit.com
Video Credits
Client: Realtor.com Airdate: May 2016
Agency: Pereira & O’Dell/NY ECD: Dave Arnold Creative Directors: Jake Dubs, Sara Worthington Copywriter: Michelle Lamont Art Director: Alex Parodi Head of Content Production: Tennille Teague Producer: Gabriela Tamariz
Production Company: Dummy Director: Harold Einstein EP: Eric Liney
Editorial Company: Arcade Edit Editor: Jeff Ferruzzo Editor: Dave Anderson Editor: Ali Mao Assistant Editor: Laurel Smoliar Managing Partner/EP: Sila Soyer Senior Producer: Gavin Carroll
Postproduction Company: The Mill Colorist: Gregory Reese
Audio Postproduction Company: Heard City Mixers: Philip Loeb, Evan Mangiamele
Broadcast Spots: Editor Jeff Ferruzzo: “Dining Room,” “Extra Room” Editor Dave Anderson: “Bathroom,” “Closet,” “Deck,”
Online Spots: Editor Jeff Ferruzzo: “Pizza,” “Spidershark” Editor Dave Anderson: “Bunny,” “Pony,” “T-Rex,” “That Guy” Editor Ali Mao: “Childhood Dog,” “Childhood Crush”
Social Content Spots: Editor Dave Anderson: “Go To Sleep,” “Humblebrag,” “Milk,” “Sheep,” “Wake Up,” “Watch,” “Wheel,”
AICP Post Awards Chairperson, James Razzall of Framestore.
The AICP today announced the full roster for the Curatorial Committee for the 2025 AICP Post Awards. The group, representing experts from the full gamut of post production crafts as well as from the agency and brand ranks, will meet this spring under the leadership of AICP Post Awards Chairperson James Razzall, U.S. President of Advertising, Framestore.
The extended entry deadline for the full suite of AICP Awards - which includes The AICP Show: The Art & Technique of the Commercial, and the AICP Next Awards – is Wednesday, March 5, 2025. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
One of Razzall’s key responsibilities as Chair is to form the AICP Post Awards Curatorial Committee, which will determine the selection of the final winners and choose the Post Awards Best of Show from among the category winners. “I was looking for the best people at the top level in all their respective crafts,” explains Razzall. “We aimed to be as diverse and geographically as broad as possible. And we looked for cross-discipline opinions. We strove for a mix of people, including those who curate the work, not just our peers in post but also the best people we have worked with on the brand and agency side.
“Across the board, we were looking for people with a strong voice,” Razzall continues. “Our goal is to have a proper conversation, so we can filter through to make sure the best work is being recognized. When you consider the amount of effort that’s gone into these entries and the level of craft that they exhibit, we owe them that respect and honor of judging the... Read More
