An image from the new Realtor.com campaign, featuring Elizabeth Banks, edited by Arcade.
NEW YORK & Santa Monica, CA -- (SPW) --
Arcade Editors Jeff Ferruzzo and Dave Anderson have teamed up on a new commercial campaign for Realtor.com via ad agency Pereira & O’Dell/New York. Featuring celebrity Elizabeth Banks, the humorous new spots detail homebuyers dreaming of their favorite features with Realtor.com making their dreams come true. The extensive campaign includes spots for broadcast, online and social media; the commercials for air broke nationwide last week.
About Arcade Bicoastal Arcade Edit is an editorial collective and partnership between Managing Partner Damian Stevens, Executive Producer/Partner Sila Soyer and Editor/Partners Kim Bica, Jeff Ferruzzo, Geoff Hounsell and Paul Martinez. Arcade’s roster of talent also includes notable Editors Dave Anderson, Kyle Brown, Jen Dean, Will Hasell, Sean Lagrange, Nick Rondeau, Greg Scruton, and Brad Waskewich, and Executive Producer Crissy DeSimone. www.arcadeedit.com
Video Credits
Client: Realtor.com Airdate: May 2016
Agency: Pereira & O’Dell/NY ECD: Dave Arnold Creative Directors: Jake Dubs, Sara Worthington Copywriter: Michelle Lamont Art Director: Alex Parodi Head of Content Production: Tennille Teague Producer: Gabriela Tamariz
Production Company: Dummy Director: Harold Einstein EP: Eric Liney
Editorial Company: Arcade Edit Editor: Jeff Ferruzzo Editor: Dave Anderson Editor: Ali Mao Assistant Editor: Laurel Smoliar Managing Partner/EP: Sila Soyer Senior Producer: Gavin Carroll
Postproduction Company: The Mill Colorist: Gregory Reese
Audio Postproduction Company: Heard City Mixers: Philip Loeb, Evan Mangiamele
Broadcast Spots: Editor Jeff Ferruzzo: “Dining Room,” “Extra Room” Editor Dave Anderson: “Bathroom,” “Closet,” “Deck,”
Online Spots: Editor Jeff Ferruzzo: “Pizza,” “Spidershark” Editor Dave Anderson: “Bunny,” “Pony,” “T-Rex,” “That Guy” Editor Ali Mao: “Childhood Dog,” “Childhood Crush”
Social Content Spots: Editor Dave Anderson: “Go To Sleep,” “Humblebrag,” “Milk,” “Sheep,” “Wake Up,” “Watch,” “Wheel,”
From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.
‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally.
Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram.“I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.”The spot is lit with stunning elegance, bathed in a golden hue that... Read More
