In a world evolving faster by the second, staying ahead of the game comes with high importance. In Cognizant’s newest spot, edited by Armadillo Edit’s Charlie Cusumano, Executive Produced by TwoPointO’s Wendy Rosen, with VFX by Ataboy Studios – Intuition Engineered is presented as a leading factor in cultivating a successful business.
In the spot, intuition no longer acts as just a “hunch” in the business world, but as a lightning-fast, action-driving operating system for Cognizant clients. The new, high-tech business model gives users the power to anticipate expectations and act instantaneously.
According to Cusumano & Rosen, agency VMLY&R contacted them about editing a 2–3-minute video for Cognizant to live on the web.
“The video featured stock footage, so the challenge was to create a unique and ownable edit,” said Rosen. “Producer Sam Cernichari, along with creatives Will Gardner, Pietr Melief and Josh Parschauer, helped identify the most compelling shots,” explains Editor Charlie Cusumano. “We then brought Ataboy in to transform the stock images. The client loved the result and decided to run a 30-second tv spot. We cut down the longer video to fit the shorter script, and there you go. It was great to do more image work, especially when I’m known as more of a Comedy/Dialogue Editor.”
MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More