Activision Publishing, Inc. today released a new dose of eye candy in the form of a gameplay launch trailer for the upcoming, epic release Call of Duty®: Black Ops II hitting worldwide November 13. The gameplay trailer was created and produced by The Ant Farm, a leading entertainment advertising agency acclaimed for their bold campaigns. The new gameplay spot captures the near-future, frenetic action of a world crafted by award-winning, development studio Treyarch.nn”The gameplay launch trailer underscores the epic scope of this title,” said Rob Troy, executive creative director and co-president at The Ant Farm. “Conveying Treyarch’s vision for Call of Duty®: Black Ops II‘s with all of its impressive visuals and ambitious direction was job one. Coupling The Ant Farm’s penchant for showcasing the most compelling qualities and Treyarch’s masterful crafting of this story full of exotic locales, awe-inspiring technology, and best-in-class gameplay, allowed this piece to come together as our most exciting yet.”nn
nnThe Ant Farm’s gameplay launch trailer is the latest release in an adrenaline-fueled dynamic, multimedia campaign for Call of Duty®: Black Ops II, including the highly praised gameplay reveal trailer that has surpassed 26 million views since its premiere in May. Additional gameplay trailers include July’s multiplayer reveal trailer, and most recently the unveiling of the much-anticipated return of Zombies last month.nnCall of Duty®: Black Ops II is scheduled to release worldwide on November 13. Developed by Treyarch, the title will be published by Activision Publishing, Inc. and is rated ‘M’ for Mature. For more information, visit www.callofduty/blackops2, www.facebook.com/codblackops, or @Treyarch on Twitter.nnCreditsnStudio: TreyarchnAgency: The Ant Farm nCo-President: Rob TroynCreative Director: Scott CarsonnProducer: Ryan M. VickersnAssociate Producer: Davis JungnWriters: Heather Carson nCinematography: Jason Norrid, Rick Grubel nEditor: Ahmet AtalaynMotion Graphics Art Director: Lucas ChristmasnMotion Graphics Jr. Art Director: Nahara Pacheco nFinishing/Colorist: Therapy nMixing: Margarita MixnConcept: The Ant Farmn nAbout TreyarchnTreyarch is an industry-leading game developer, wholly owned by Activision Publishing, Inc. whose previous game Call of Duty: Black Ops set an entertainment launch opening record upon its release in 2010 and continues to be one of the best-selling games of all time, according to NPD and GfK Chart-Track.nnAbout The Ant FarmnThe Ant Farm is recognized worldwide as the leader in entertainment advertising. The agency creates iconic, unforgettable campaigns for entertainment titles and brands. Our success is rooted in the talent we foster and the work we so passionately create and champion. The Ant Farm has created award-winning work for every major studio and video game publisher. For more information, please visit www.theantfarm.net.nnThe Ant Farm is part of Omnicom Group Inc. (OMC)nnACTIVISION, CALL OF DUTY and CALL OF DUTY BLACK OPS are trademarks of Activision Publishing, Inc.For Activision: Bianca Blair 310-496-5290 Contact Blair via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More