Activision Publishing, Inc. today released a new dose of eye candy in the form of a gameplay launch trailer for the upcoming, epic release Call of Duty®: Black Ops II hitting worldwide November 13. The gameplay trailer was created and produced by The Ant Farm, a leading entertainment advertising agency acclaimed for their bold campaigns. The new gameplay spot captures the near-future, frenetic action of a world crafted by award-winning, development studio Treyarch.nn”The gameplay launch trailer underscores the epic scope of this title,” said Rob Troy, executive creative director and co-president at The Ant Farm. “Conveying Treyarch’s vision for Call of Duty®: Black Ops II‘s with all of its impressive visuals and ambitious direction was job one. Coupling The Ant Farm’s penchant for showcasing the most compelling qualities and Treyarch’s masterful crafting of this story full of exotic locales, awe-inspiring technology, and best-in-class gameplay, allowed this piece to come together as our most exciting yet.”nn
nnThe Ant Farm’s gameplay launch trailer is the latest release in an adrenaline-fueled dynamic, multimedia campaign for Call of Duty®: Black Ops II, including the highly praised gameplay reveal trailer that has surpassed 26 million views since its premiere in May. Additional gameplay trailers include July’s multiplayer reveal trailer, and most recently the unveiling of the much-anticipated return of Zombies last month.nnCall of Duty®: Black Ops II is scheduled to release worldwide on November 13. Developed by Treyarch, the title will be published by Activision Publishing, Inc. and is rated ‘M’ for Mature. For more information, visit www.callofduty/blackops2, www.facebook.com/codblackops, or @Treyarch on Twitter.nnCreditsnStudio: TreyarchnAgency: The Ant Farm nCo-President: Rob TroynCreative Director: Scott CarsonnProducer: Ryan M. VickersnAssociate Producer: Davis JungnWriters: Heather Carson nCinematography: Jason Norrid, Rick Grubel nEditor: Ahmet AtalaynMotion Graphics Art Director: Lucas ChristmasnMotion Graphics Jr. Art Director: Nahara Pacheco nFinishing/Colorist: Therapy nMixing: Margarita MixnConcept: The Ant Farmn nAbout TreyarchnTreyarch is an industry-leading game developer, wholly owned by Activision Publishing, Inc. whose previous game Call of Duty: Black Ops set an entertainment launch opening record upon its release in 2010 and continues to be one of the best-selling games of all time, according to NPD and GfK Chart-Track.nnAbout The Ant FarmnThe Ant Farm is recognized worldwide as the leader in entertainment advertising. The agency creates iconic, unforgettable campaigns for entertainment titles and brands. Our success is rooted in the talent we foster and the work we so passionately create and champion. The Ant Farm has created award-winning work for every major studio and video game publisher. For more information, please visit www.theantfarm.net.nnThe Ant Farm is part of Omnicom Group Inc. (OMC)nnACTIVISION, CALL OF DUTY and CALL OF DUTY BLACK OPS are trademarks of Activision Publishing, Inc.For Activision: Bianca Blair 310-496-5290 Contact Blair via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More