At last week's annual Radio Mercury Awards event in New York City presented by the Radio Advertising Bureau (RAB), Leo Burnett Chicago and Another Country added two top awards to their growing list of accolades for their work for Allstate. Specifically, this partnership won top honors in the Best Integrated Radio Campaign category for Mayhem's All-Time Greatest Hits, and in the Radio Campaign category for Chicago Mayhem.
Another Country's David Gerbosi has mixed every Allstate Mayhem radio spot since the campaign's inception in 2010, including the latest award winners. "Mayhem's Greatest Hits is very innovative in that it plays with the medium of radio itself and uses it in a new way," he explained. "It plays out over two hours, so it's really one long radio show rather than a series of spots. From an audio perspective, it's unique in that it takes place in so many different time periods. It was a great challenge to sound-design so many different scenarios: 70's style background singers, the sinking of the Titanic, the Trojan horse, silent movies, and much more."
A Radio Mercury Award finalist many times over the years, Allstate's Mayhem campaign also won the Integrated Radio Campaign category's top honors in 2011. Most TV elements of this celebrated campaign featuring Dean Winters (which has won scores of Cannes Lion, Effie and CLIO awards, among many others) have all been mixed by Another Country's John Binder.
Many Allstate Mayhem radio spots can be heard here: http://soundcloud.com/acstudio.
Gerbosi also had a third Allstate Mayhem spot shortlisted in the program, as well as one ad for BMO Harris Bank produced for Y&R Chicago. His fellow Another Country mixer Drew Weir earned nominations in the Agency/Production and Most Innovative Use of Radio categories for two McDonald's spots via Cossette and two Fifth Third Bank spots via Leo Burnett.
The RAB's Radio Mercury Awards honor outstanding radio created by advertising agencies, production companies, radio stations and students. It is the only competition exclusively devoted to radio, and since 1992, approximately 17,500 commercials have competed for over $3.1 million in prizes. Further information is available at http://radiomercuryawards.com.
To learn more about Another Country, please visit http://anothercountry.net.
About Another Country
An industry leader in high-definition surround sound, Chicago-based Another Country’s award-winning talents specialize in sound design and mixing for cinema, television, radio, gaming and online media. Each of the company’s four 128-track Pro Tools HD suites is 5.1 to 7.1 capable, hosts all the latest and best plugins, and offers ISDN and Source Connect capabilities and unparalleled stock music and sound effects libraries. Staff sound designers/mixers include John Binder, Peter Erazmus, David Gerbosi, Drew Weir and Erik Widmark, and the executive producer is Tim Konn. To learn more please visit http://anothercountry.net.
Roger Darnell
DWA for Another Country
Phone: 1.828.424.7698
Contact Roger via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More