Annuity.com, the leading online network for purchasing annuities, has launched a new advertising campaign created and produced by award-winning direct response ad agency Karlin+Pimsler. nnThe new creative, entitled “Safe Man,” follows a man holding a safe representing the fixed sum of money paid to someone each year, typically for the rest of their life, when they purchase an annuity. The “Safe Man” is everywhere the baby boomers are—from a golf course, to a hotel, to the grocery store, to playing with their grandkids—always demonstrating to the consumer that their money is safe and protected with an annuity.nn
nn”We hired Karlin+Pimsler based on their 20-plus years of creating award-winning and results-driven advertising,” said Kevin Dufficy, Managing Director, Annuity.com. “Karlin+Pimsler is known for building brands that build a company’s value and they are a both a strategic and creative partner of Annuity.com.”nn"Our strategy with the “Safe Man” campaign was simple – we wanted to share Annuity.com’s story and highlight the value of purchasing an annuity in a smart, fun and memorable manner," said Mal Karlin President and Chief Creative Officer of Karlin+Pimsler. "Throughout this campaign, we get the chance to tell the stories of baby boomers active lives while also shining a spotlight on the benefits of annuities.”nnMost boomers don’t understand what an annuity is, or the value of it,” continued Dufficy. “But Karlin+Pimsler’s ability to communicate the message in an easy-to-understand story is the key to our marketing strategy. Their visual representation of the safety of annuities is unforgettable and right on target for our brand.”nnKarlin+Pimsler won the Annuity.com account, building on a string of new business wins in 2012 including Smart Living Company, Valley Trust and Enova Financial Services. nnThe new Annuity.com campaign launches on January 7, 2013 on a variety of cable networks and syndicated TV targeting the boomer generation who have, or are about to, retire and, according the U.S. Census, control 67% of the country’s wealth. nnKarlin+Pimsler, was started in 1995 by Mal Karlin and Steve Pimsler, after many years working together as Executive Creative Directors at Draft Worldwide (now DraftFCB). Based in New York, Karlin+Pimsler was launched with the prestigious British Airways direct marketing creative account for North America and recent campaigns include Consumer Cellular, J.G. Wentworth, SunSetter, 180 Medical, ChildFund International, Joint Council for Credit Education, Church of the Nativity in Bethlehem, and eDiets. They specialize in smart, cutting-edge direct response creative and their company credo is Sales Over Night, Brand Over Time™.nnAbout Karlin+PimslernKarlin+Pimsler, Inc. is an advertising creative boutique that specializes in developing transformational Direct Response TV (DRTV) commercials that build category brand dominance while simultaneously generating profitable, prolific and measureable results. Occupying a truly unique place in the world of advertising, Karlin+Pimsler’s DRTV advertising has helped clients establish, promote and protect brand image while generating maximum response for sales and leads. With extensive experience in the worlds of general advertising and direct marketing, working for some of the biggest ad agencies in the world, both Mal Karlin and Steve Pimsler have been honored with numerous creative awards and are credited for creating some of the most successful, category-busting DRTV campaigns for a variety of different clients including SunSetter Awnings, 180 Medical, J.G. Wentworth, ChildFund International, Timeshares Only, eDiets and Suncom Wireless. For more information, go www.karlinpimsler.com. nnAbout Annuity.comnAnnuity.com is a leading online destination for annuities and other financial products, having provided unbiased information to consumers since 1996. Combining a focus on educating investors through objective, relevant content with the goal of helping them determine how annuities can fit into their investment or retirement portfolios, Annuity.com has developed a strong and unique brand in the financial services sector. The Company has developed a proprietary marketing and lead platform for insurance agents and financial advisors, using digital marketing, contextual advertising, search marketing, email marketing, radio and television broadcasting. For more information about Annuity.com, go to www.annuity.com.
Contact:
Mal Karlin President and Chief Creative Officer 115 East 30th Street New York, NY 10016 tel: (212) 779-3375
Contact:Media: Lauren de la Fuente Pearl Street Marketing Contact Lauren via email 310.283.8488
SPW Category:Advertising Agency News
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Bobola Oniwura
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More
MySHOOT Profiles
Add A Comment