With over a million views worldwide in less than a week, ADWEEK names Qualcomm‘s “Bug Circus Generator” their featured Ad of the Day.
Created by the Denizen Company and edited by Foundation Content‘s Anna Patel, the video features a ring of circus insects – beetles, scorpions, tarantulas – riding unicycles, balancing ping-pong balls, and engaging in other death-defying acts to whimsically show the energy efficiency of Snapdragon’s mobile processors.
Patel, based in Foundation’s Culver City office, worked closely with Denizen to give the beloved bugs their own story arcs. Stacy Paris produced for Foundation and Tom Rovak handled color correction.
Patel’s upcoming work includes Coffee Bean & Tea Leaf (Omelet) and a stop-motion animation she directed for Clorox (Mr. Youth).
CREDITS
Client: Qualcomm
Product: Snapdragon
Title: “Bug Circus Generator”
Agency: Denizen Company, Los Angeles
Creative Director: Denizen
Copywriter: Denizen
Agency Producer: Billy Baughman
Director of Photography: Lila Javan
Production Designer: Gabriel Abraham
Model Maker: Lawrence Pollman
Editor: Anna Patel
Post-Producer: Stacy Paris
Color: Tom Rovak
Effects: Factory VFX
About Foundation Content
Foundation Content is a full service production and post company with a focus on innovation, collaboration, and efficient execution designed to maximize creative potential across multiple platforms. Between their Culver City and Chicago offices, they house producers, writers, directors, editors, graphic artists, sound design, a top colorist, and stages, and handle projects from inception to exhibition. With the energy of an indie film company, experience of an established production / post house, and vision of a creative boutique, Foundation welcomes challenges big and small. Clients have included Chiat Day, Leo Burnett, BBDO, Warner Brothers Records, Domino Records, Levis, Target, and United Way. www.foundationcontent.com
