When Smith Brothers Agency landed the national launch of Red Bull’s first-ever new flavors, they turned to Animal, Inc for help. With a small team, and an even tighter deadline, the Animal team, led by director Samm Hodges, designed a :30 & :15 to announce Red Bull’s three new flavors: cranberry, lime and blueberry.nnThe only creative mandate was to use the new cans – and those cans only – to tell the story. nnThe idea of flight in some ways is a straightforward choice for Red Bull, who of course, “gives you wings.” Characterizing that flight as something unique and compelling on a crazy tight turnaround was a little less straightforward. Animal‘s Samm Hodges said, “We immediately came to the conclusion that we didn’t want to have the cans form any man-made object like planes or jet turbines. Instead, we took cues from nature, especially the flocking of birds and fractal patterns to communicate flight in a more abstract way. It took a little custom coding and a lot of trial and error, but we ended up with something everyone involved was really proud of.”nnThe cg team, headed up by lead cg artist Lenny Wilson, had about four weeks to make more than 40,000 cans take flight. nn
nView ‘Flight’ here. nnMedia placement includes massive YouTube and Spotify preroll buys, ESPN and MTV website takeovers, NBA playoff banners, and massive outdoor LCD screens at Penn Station and Victory Park.nnCreditsnAd Agency Smith Brothers Agency, Pittsburgh, PAnCo-Chief Creative Officers Lindsey & Bronson SmithnExecutive Creative Director/Digital Brian MoorenCreative Director/Writer Cathy BowennArt Director Geoff HoskinsonnAccount Supervisor Kelly McCormicknAssociate Director of Production Sam KesslernProduction Company: AnimalnDirector: Samm HodgesnCreative Director: Michael KillennExecutive Producer: Kathy DziubeknCG Lead: Lenny WilsonnAnimator: Carver KoallanAnimator: Marcin ZeglinskinAnimator: Julio ClavijonAnimator: Hannes WeikertnEditor: Steve HoovernColorist: Allan Stallard nProducer: Nathan VoltznAssociate Producer: Ally OleyniknnAbout AnimalnFounded in 2001 by director and vfx artist Michael Killen, vfx artist Jim Kreitzburg and Executive Producer Kathy Dziubek, Animal operates as a lean, multi-disciplinary studio, partnering with national and international brands and advertising agencies to deliver world-class visual effects and transmedia for the broadcast, broadband and feature film worlds.nnAnimal interweaves post production and production, providing creative and technical involvement at the conceptual stage, as well as on set supervision and custom-tailored services across the range of offerings from both studios, including motion graphics, visual effects and CGI, color grading, finishing and compositing.nnFor more information, please visit www.animaleast.com
Kathy Dziubek Animal 412-566-5656 Contact Kathy via email
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More