When Smith Brothers Agency landed the national launch of Red Bull’s first-ever new flavors, they turned to Animal, Inc for help. With a small team, and an even tighter deadline, the Animal team, led by director Samm Hodges, designed a :30 & :15 to announce Red Bull’s three new flavors: cranberry, lime and blueberry.nnThe only creative mandate was to use the new cans – and those cans only – to tell the story. nnThe idea of flight in some ways is a straightforward choice for Red Bull, who of course, “gives you wings.” Characterizing that flight as something unique and compelling on a crazy tight turnaround was a little less straightforward. Animal‘s Samm Hodges said, “We immediately came to the conclusion that we didn’t want to have the cans form any man-made object like planes or jet turbines. Instead, we took cues from nature, especially the flocking of birds and fractal patterns to communicate flight in a more abstract way. It took a little custom coding and a lot of trial and error, but we ended up with something everyone involved was really proud of.”nnThe cg team, headed up by lead cg artist Lenny Wilson, had about four weeks to make more than 40,000 cans take flight. nn
nView ‘Flight’ here. nnMedia placement includes massive YouTube and Spotify preroll buys, ESPN and MTV website takeovers, NBA playoff banners, and massive outdoor LCD screens at Penn Station and Victory Park.nnCreditsnAd Agency Smith Brothers Agency, Pittsburgh, PAnCo-Chief Creative Officers Lindsey & Bronson SmithnExecutive Creative Director/Digital Brian MoorenCreative Director/Writer Cathy BowennArt Director Geoff HoskinsonnAccount Supervisor Kelly McCormicknAssociate Director of Production Sam KesslernProduction Company: AnimalnDirector: Samm HodgesnCreative Director: Michael KillennExecutive Producer: Kathy DziubeknCG Lead: Lenny WilsonnAnimator: Carver KoallanAnimator: Marcin ZeglinskinAnimator: Julio ClavijonAnimator: Hannes WeikertnEditor: Steve HoovernColorist: Allan Stallard nProducer: Nathan VoltznAssociate Producer: Ally OleyniknnAbout AnimalnFounded in 2001 by director and vfx artist Michael Killen, vfx artist Jim Kreitzburg and Executive Producer Kathy Dziubek, Animal operates as a lean, multi-disciplinary studio, partnering with national and international brands and advertising agencies to deliver world-class visual effects and transmedia for the broadcast, broadband and feature film worlds.nnAnimal interweaves post production and production, providing creative and technical involvement at the conceptual stage, as well as on set supervision and custom-tailored services across the range of offerings from both studios, including motion graphics, visual effects and CGI, color grading, finishing and compositing.nnFor more information, please visit www.animaleast.com
Kathy Dziubek Animal 412-566-5656 Contact Kathy via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More