Industry Expert to Focus on Problem-solving and Advisory Services to Facilitate Cost Effective Live-Action 3D Production
In response to the fast-growing and oft times confusing 3D production needs in television and film, industry expert Angela Wilson Gyetvan today launched Digital Whisper. The professional services consulting company aims to provide better clarity, options and recommendations for companies either planning to enter the industry, shoot in stereoscopic 3D, or looking for guidance and insight for the best and most up-to-date resources and technologies within the 3D world.
Despite the incredible growth seen in the 3D industry over the last few years, there has never been a central unaffiliated resource for 3D knowledge and go-to-market strategies for both large and small scale producers of 3D content.
“As with all things new, 3D production has a steep learning curve. Digital Whisper works with all stakeholders at all levels to give them the best solutions for their problems,” said Gyetvan. “We are here to help navigate the back country; identify the necessary resources, and bring all creative visions to life — on time, and on budget — whether it’s a feature film, high-profile football match, or brand-new 3D network. My new shop will focus on tracking and assessing the whisperings and wisdom in the world of 3D entertainment.”
As with every emerging medium, there is a lot of experimentation going on, and a lot of misinformation in the marketplace. The most pervasive myth is the insistence that there is only one “right” way to produce and distribute 3D entertainment. Standards are still emerging and there is confusion due to the myriad of cameras, workflows and distribution paths.
Gyetvan previously served as Vice President, Sales and Marketing for 3ality Digital, the leading developer of enabling technologies for 3D entertainment, and a company that has been instrumental in many 3D firsts: U2 3D, the concert film; groundbreaking live 3D sports and concert broadcasts with the NFL, NHL, BSkyB, Sony and AEG; scripted television shows; the first national 3D television commercial and many feature films.
Prior to 3ality Digital, Gyetvan launched and built companies in multiple industries, including digital media, video-games, e-commerce and consumer products. She has held executive positions with Revver, Electronic Arts, Broderbund Software, Four Seasons Hotels and Resorts and Food.com.
The 7 most popular myths about 3D include:
1) 3D takes at least twice as long to shoot as 2D
In truth, there’s no reason a 3D shoot can’t be completed on a 2D schedule.
2) There’s only one “right” workflow for 3D
There are multiple workflow choices. Selecting the one right for the production company can be overwhelming.
3) Conversion to 3D is either a) Faster, cheaper and better, or b) Faster, cheaper and worse
Neither is true. Conversion is currently neither faster nor cheaper. At the same time, there are a number of circumstances where conversion might work best, or where a combination of live-action and converted footage would be best suited to the production.
4) 3D imposes severe constraints on creative
As in 2D production, there are some things to look out for, but the “rules” of 3D are no less onerous than the rules for 2D. 3D is actually a creative goldmine, as it presents an entirely new visual language to be explored, much as the advent of color in movies created nearly endless opportunity for filmmakers.
5) Only animation and action/adventure movies are suitable for 3D
There is no genre limit. Filmmakers like Martin Scorcese (The Invention of Hugo Cabret), Baz Luhrmann (The Great Gatsby), and Werner Herzog (Cave of Forgotten Dreams) have either made or are making features in other genres. Go where the visionaries are going.
6) No one’s going to watch the news in 3D
People are already watching cooking shows (Guy’s Big Bite) and “Unplugged”-style concerts (The Guitar Center Series) in 3D. It may be a few years off, but the day will come when you’ll be enraptured by Katie Couric’s latest 3D interview.
7) The lack of 3D TV broadcasts standards is strangling the market
The lack of standards is certainly putting some pressure on the market, but the reality is, in the days of increasing fragmentation in forms of delivery and the advent of IPTV to the homes, this is no longer the sort of roadblock it would have been even five years ago.
About Digital Whisper
Based in Los Angeles, Digital Whisper provides research and recommendations regarding creative development, technology and camera choices, budgeting, workflow, post-production, distribution and general market analysis. They provide filmmakers, production companies, broadcasters and advertising agencies the resources to make the best and most economical decisions about how to create successful 3D productions. For more information please visit, www.digitalwhisper.co.
Angela Wilson Gyetvan Digital Whisper (323) 230-0386 Contact Angela via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More