Filmmaster Mea Productions, one of the international leaders in the production of TV commercials and documentary films with offices in Abu Dhabi, Dubai, Riyadh and Doha, and part of Filmmaster Group (FMG), welcomes its new Italian Executive Producer Andrea Ciarla.
Andrea Ciarla is a well-known name in the TV production industry. After 6 years as TV Producer in Saatchi& Saatchi, he became Ceo and Executive Producer of New Partners productions house, and many successful campaigns produced for significant clients bear his signature.
Andrea Ciarla explains “One of my goals was to enter an international reality with at the same time Italian spirit. Filmmaster is the only Group in the production industry that perfectly embodies these aspects. From a personal point of view, I had been thinking for a long time to do a working experience abroad and I reckoned a florid market such as the UAE was a good start. I think that Italian style can make the difference in this region. The Italian quality is well known in the commercials production industry”.
Piero Cozzi, Chief Executive Officer and Partner at Filmmaster Mea, says “We are very proud that such a professional producer as Andrea Ciarla has decided to join us. He strongly believes that directors and new talents are the focus of a commercial studio, something which Filmmaster Mea has always been focusing on. We think that he will be able to give our company strong and efficient support and development.”
Andrea Ciarla’s strategy to develop Filmmaster Mea Productions is encouraging innovative cross-connections between Filmmaster Mea’s two production units, commercials and events, offering a 360° service to clients and agencies and also to promote the Filmmaster roaster of directors.
He believes that in the UAE market, which has specific characteristics but is also extremely international at the same time, young talents of the rich Filmmaster roaster such as Marco Gentile (Freddy’s campaign The Slounge Way, Carrera’s campaign After all, No Regrets, Durex’s campaign Impancientes) Alessandro Pacciani (Alfa Romeo’s campaign Power Station), and Jason Harrington (Findus campaign Change), are very suitable.
Andrea Ciarla has joined Filmmaster Mea Productions this month and he has already on-going productions such as two films for the new Pepsi Arabia “Express Yourself” campaign, not on air yet, signed by the award winning director Josh Taft; a Burger King Television campaign directed by the young and talented directors duo, Sebastian Funke & Jan Vogel; a just confirmed job for Johnson& Johnson.
Filmmaster Mea constitutes Filmmaster Group’s arm in the Middle East and Africa since 2007. Founded in Italy in 1976 as a commercial production company, Filmmaster rapidly became Europe’s market leader.
One of the key elements in Filmmaster’s success is its cooperation with some of the best directors such as Federico Fellini, Spike Lee, Michael Haussman, Sam Bayer, Daniele Luchetti, Ferzan Ozpetek, Sergio Castellitto, David Lynch. Filmmaster won a total of 27 Lions at Cannes (8 Golden Lions); no other production company ever achieved such a great result before.
About FILMMASTER
Since 1976 FilmMaster has been the market leader in the production of advertising commercials. It has produced many of the most significant adverts of the last few decades, winning hundreds of national and international awards, including 27 Lions at Cannes (8 Golden). One of the key elements in FilmMaster’s success is its cooperation with some of the best Italian and international directors (just to mention a few: Federico Fellini, Spike Lee, Ferzan Ozpetek, Michael Haussman, Sam Bayer, Chris Cunningham) and its scouting for new talents.
FilmMaster has also been working for about 15 years in the music video area with its FilmMaster Clip division. It has worked for artists such as: Coolio and Snoop Dogg, Gwen Stefani, Planet Funk, Laura Pausini, Vasco Rossi, Eros Ramazzotti, Piero Pelù, Geri Halliwell, Ligabue, Zucchero, Luciano Pavarotti.
Filmmaster belongs to Filmmaster Group together with K-events srl, Filmmaster Mea and Filmmaster Madrid.
