More than 300 of America’s leading advertising industry professionals gathered last night to honor Apple’s co-founder Steve Jobs, creative Paula Green and director/producer Joe Pytka, 2012 inductees in Creative Hall of Fame. The One Club for Art & Copy also bestowed honors on Robert Lawton, co-founder of Creative Circus/Atlanta, as the inaugural inductee in its new Educator Hall of Fame.nn”Induction to The One Club Hall of Fame is the rarest of honors, one bestowed upon the precious few who have devoted their careers to creating pure and beautiful ideas,” said David Lubars, 2012 Hall of Fame chairman and chairman & chief creative officer, BBDO. “Ideas that had the power to lift brands, the culture and—I’m sure you’ll agree this is not an overstatement—put a brighter face on humanity.” nn”The One Club is thrilled also to honor Rob Lawton as the inaugural member of our new Educator Hall of Fame,” said Kevin Swanepoel, president.” “Our mission to champion and promote excellence in advertising in design and use that legacy to educate and inspire future generations is rivaled only by Rob’s own passion for pushing his students to greatness at Creative Circus.” nnHonored for his creative contribution to design, branding and communications, visionary leadership and passion for design, Steve Jobs not only changed the way we interact with technology and media, but also changed the way we create content in media. Accepting the award on Jobs behalf was Lee Clow, chairman and global director of TBWA\Chiat\Day\Media Arts Lab, whose long and storied partnership since 1984 with continues today.nnA pioneer of women in advertising, Paula Green is best known for creating the campaign “Avis. We’re only No. 2. We Try Harder,” one of the iconic benchmarks in the Doyle Dane Bernbach portfolio, and the lyrics to “Look for the Union Label,” the song she wrote for the 75th anniversary of the International Ladies Garment Workers Union (ILGWU)—both of which have stuck in people’s minds and remain today part of American pop culture. Like many aspiring copywriters, she worked her way up from writing promotional copy, creating layouts and sales promotion to creating her own agency Green Dolmatch, using her talents for causes she believed in. Under he own shingle she created an award-winning commercial for early detection of breast cancer for the American Cancer Society and other successful campaigns for The New York Times, Subaru and Goya, among others.nnJoe Pytka will tell you that he is not of his time, but the time was now for his Hall of Fame induction. Considered one of the greatest commercial directors in history with more than 5,000 commercials, films and videos to his credit, he is best known for his big-budget Super Bowl ads, including such greatest advertising hits as Madonna’s controversial “Make a Wish” video for Pepsi featuring the song “Like a Prayer,” “Bo Knows” and “I Am Not A Role Model” for Nike, Ed and Frank for Bartles and Jaymes, and the frying egg commercial with the tagline “This is your brain on drugs.” nn
nnWith a passion for teaching and a reputation for pushing his students to greatness, Robert Lawton, co-founder of Creative Circus in Atlanta, received honors as the inaugural inductee in The One Club’s new Educator’s Hall of Fame. Established in 1995 with his co-founder Norm Grey, today the school is renowned for its advertising and design programs with many of its students becoming successful creatives at agencies around the world. nnJobs, Green and Pytka join a long list of Creative Hall of Fame members past and present including Leo Burnett, David Ogilvy, Bill Bernbach, Phyllis Robinson, Jay Chiat and Lee Clow, Hal Riney, Cliff Freeman, Jeff Goodby and Rich Silverstein, Dan Wieden and David Kennedy, Jay Chiat and Lee Clow.nnFor more information on The One Club Creative Hall of Fame, visit: www.oneclub.org/oc/hall-of-fame.nnFollow us on Twitter at: www.twitter.com/OneShownnAbout The One ClubnThe One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. nnIn 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.nnArt & Copy, a documentary film produced by The One Club, recently won an Emmy Award® after appearing on PBS Independent Lens.Lisa Hanock-Jasie, Public Relations (212) 979-1900 Contact Lisa via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More