More than 300 of America’s leading advertising industry professionals gathered last night to honor Apple’s co-founder Steve Jobs, creative Paula Green and director/producer Joe Pytka, 2012 inductees in Creative Hall of Fame. The One Club for Art & Copy also bestowed honors on Robert Lawton, co-founder of Creative Circus/Atlanta, as the inaugural inductee in its new Educator Hall of Fame.nn”Induction to The One Club Hall of Fame is the rarest of honors, one bestowed upon the precious few who have devoted their careers to creating pure and beautiful ideas,” said David Lubars, 2012 Hall of Fame chairman and chairman & chief creative officer, BBDO. “Ideas that had the power to lift brands, the culture and—I’m sure you’ll agree this is not an overstatement—put a brighter face on humanity.” nn”The One Club is thrilled also to honor Rob Lawton as the inaugural member of our new Educator Hall of Fame,” said Kevin Swanepoel, president.” “Our mission to champion and promote excellence in advertising in design and use that legacy to educate and inspire future generations is rivaled only by Rob’s own passion for pushing his students to greatness at Creative Circus.” nnHonored for his creative contribution to design, branding and communications, visionary leadership and passion for design, Steve Jobs not only changed the way we interact with technology and media, but also changed the way we create content in media. Accepting the award on Jobs behalf was Lee Clow, chairman and global director of TBWA\Chiat\Day\Media Arts Lab, whose long and storied partnership since 1984 with continues today.nnA pioneer of women in advertising, Paula Green is best known for creating the campaign “Avis. We’re only No. 2. We Try Harder,” one of the iconic benchmarks in the Doyle Dane Bernbach portfolio, and the lyrics to “Look for the Union Label,” the song she wrote for the 75th anniversary of the International Ladies Garment Workers Union (ILGWU)—both of which have stuck in people’s minds and remain today part of American pop culture. Like many aspiring copywriters, she worked her way up from writing promotional copy, creating layouts and sales promotion to creating her own agency Green Dolmatch, using her talents for causes she believed in. Under he own shingle she created an award-winning commercial for early detection of breast cancer for the American Cancer Society and other successful campaigns for The New York Times, Subaru and Goya, among others.nnJoe Pytka will tell you that he is not of his time, but the time was now for his Hall of Fame induction. Considered one of the greatest commercial directors in history with more than 5,000 commercials, films and videos to his credit, he is best known for his big-budget Super Bowl ads, including such greatest advertising hits as Madonna’s controversial “Make a Wish” video for Pepsi featuring the song “Like a Prayer,” “Bo Knows” and “I Am Not A Role Model” for Nike, Ed and Frank for Bartles and Jaymes, and the frying egg commercial with the tagline “This is your brain on drugs.” nn
nnWith a passion for teaching and a reputation for pushing his students to greatness, Robert Lawton, co-founder of Creative Circus in Atlanta, received honors as the inaugural inductee in The One Club’s new Educator’s Hall of Fame. Established in 1995 with his co-founder Norm Grey, today the school is renowned for its advertising and design programs with many of its students becoming successful creatives at agencies around the world. nnJobs, Green and Pytka join a long list of Creative Hall of Fame members past and present including Leo Burnett, David Ogilvy, Bill Bernbach, Phyllis Robinson, Jay Chiat and Lee Clow, Hal Riney, Cliff Freeman, Jeff Goodby and Rich Silverstein, Dan Wieden and David Kennedy, Jay Chiat and Lee Clow.nnFor more information on The One Club Creative Hall of Fame, visit: www.oneclub.org/oc/hall-of-fame.nnFollow us on Twitter at: www.twitter.com/OneShownnAbout The One ClubnThe One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. nnIn 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.nnArt & Copy, a documentary film produced by The One Club, recently won an Emmy Award® after appearing on PBS Independent Lens.Lisa Hanock-Jasie, Public Relations (212) 979-1900 Contact Lisa via email
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More