Miami Agency Won the Marketing Assignment for Amerant Last Year in Competitive Review
Amerant, the largest community bank, headquartered in Coral Gables, Florida, today launches its first advertising campaign, a collaboration with Nobox, the next-generation indie agency, which won the assignment in a competitive review last year. The campaign includes Addressable TV, OOH, print, native, digital, social, mobile, events and on-premise design, and will leverage innovations in paid and earned social media. Nobox will also conduct media planning and buying for the campaign.
The initiative follows the renaming of Mercantil Bank to Amerant Bank with a new logo and the slogan “Meant for You.” The name change was announced last year as part of the bank’s growing commitment to its core values as a community bank and evolution towards an improved individualized offering for customers. Nobox was selected to help craft a strong consumer-facing voice for Amerant rooted through digital platforms which emphasize the brand’s identity as a new kind of community bank with the tagline “The Community Bank Reinvented.” The campaign’s creative focuses on Amerant’s high-touch personal service, which is “close to you, so you can be closer to your dreams.” A key graphic element is the transformation of the Amerant brand icon into a portal that reveals financial and lifestyle opportunities for customers.
“We were looking for an agency that would craft a relevant campaign with a solid combination of great storytelling and innovation, giving Amerant the right level of sophistication to stand out,” said Roberto Isasi, Executive Vice President of Marketing for Amerant. “Nobox has made the difference. They have translated Amerant’s commitment and values into a very dynamic aspirational communication. We are thrilled to be working with Nobox as partners on our first, comprehensive, full-court marketing effort.”
“Amerant is a perfect fit for us,” said Jayson Fittipaldi, Founder and Chief Innovation Officer at Nobox. “They demonstrated that they are open-minded and keen to collaborate on something epic. In a world cluttered with impersonal financial and banking institutions, Amerant stands out as an original, local, human-scale bank. We look forward to spreading Amerant’s message, delivering it with conviction and creativity.”
Nobox Chief Creative Officer Marcus Kawamura added: “Our goal was to create a unique tone of voice for Amerant within the community bank category, bringing a new approach to it, underscoring the bank’s close relationship with its customers and its extensive capabilities backed up by the company’s 40 years in the market.”
Nobox won the Amerant assignment following rapid growth of the agency in the American market, on the heels of a string of new U.S. business wins, new hires including Marcus Kawamura, a former CP+B creative director, and an agency move into larger headquarters located in the Coconut Grove section of Miami.
To view Amerant’s breaking :30 TV spot please visit: https://youtu.be/e_9aHvlEPVI
About Mercantil Bank Holding Corporation and Amerant Bank
Mercantil Bank Holding Corporation (NASDAQ: AMTB and AMTBB) is a bank holding company headquartered in Coral Gables, Florida. The Company operates through its subsidiaries, Amerant Bank, N.A., Amerant Investments, Inc. and Amerant Trust, N.A. The Company provides individuals and businesses in the U.S., as well as select international clients, with deposit, credit and wealth management services. The Bank, which has operated for almost 40 years, is the largest community bank headquartered in Florida. Amerant Bank operates 23 banking centers – 15 in South Florida and 8 in the Houston, Texas area, as well as a commercial real estate loan production office in New York City and a loan production office in Dallas, Texas. For more information, please visit amerantbank.com or investor.amerantbank.com.
About Nobox
A next-generation Indie agency, Nobox combines the talents of a unique group of executives, geeks and digital pioneers who create marketing solutions that blend strategic creative with advanced technologies in order to transform the way consumers and brands interact and engage. With headquarters in Miami and satellite offices in Bogota, Sao Paulo, Mexico City and Kingston, Nobox focuses on digital, social and beyond for global brands, delivering Ideas that Transform. Clients include Netflix, Marriott, Pepsi, Playstation among others. Visit Nobox @ www.nobox.com
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
Simian (