AlphaDogs Editors’ Lounge is back from summer hiatus and will host their monthly lounge on Friday, September 30th. This month’s topic is “Exploring Editing Options.” The event will be held at AlphaDogs Post Production, 1612 W. Olive Ave, Suite 200, Burbank, CA 91506 beginning at 6:30 p.m.nnAdobe will be presenting Premiere Pro Creative Suite 5.5, a fully-featured professional editing workflow offering breakthrough performance with Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop Extended, Demonstrations of real-time effects, color correction, accelerated rendering, and superior multilayer performance will show the timesaving integration between Premiere Pro, After Effects, and Photoshop. Skip time-consuming transcoding for file based and DSLR footage with broad native format support, including import and export from virtually any format (even Final Cut Pro). Advanced audio editing and more timesavimg integration in Adobe Audition will also be demonstrated.nnRich Montez will be showing off Blackmagic Design’s DaVinci Resolve and discussing what’s new in the recently released version 8. Features highlighted will include; Node-based image processing with sequential and parallel connections, 3D tracking for locking Power Windows™ to on-screen objects, along with real-time stereoscopic and raw RED workflows.nnBlackmagic Design will also be showcasing several of their new products including the UltraStudio 3D Thunderbolt-based capture/playback, Decklink 4K capture/playback card and several new Mini Converters.nnCiphertex Data Security will also show how you can protect your digital assets while unattended or during transit between locations. The latest hardware-encrypted hard drive and RAID storage solutions will be on hand.nnThe Editors’ Lounge is a hip forum where post production professionals come together to learn about the latest trends in post and network with industry peers.nnnnFor more information or to RSVP please visit The Editor’s Lounge website www.editorslounge.com or contact AlphaDogs Post Production.
Julie Leibovitz AlphaDogs Post Production Contact Julie via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More