Creative Director Chris Averbeck at SPLICE® Showcases his keen design and animation talent in the newest commercial campaign for the Allianz Life Insurance Company of North America. Working client-direct, the SPLICE team of designers and animators, led by Averbeck, collaborated closely with the in-house creative team at Allianz Life creating four :15 spots which were recently launched nationwide.
To view the new campaign from Allianz Life: http://splice.tv/work/ahh-retirement-allianz/
Developed by the in-house creative agency at Allianz Life in partnership with SPLICE, the new spots build on the Allianz Life campaign theme “Pronounced: Ahh-lee-ahnz,” providing consumers with examples of how Allianz Life can help put the “Ahhh in retirement.”
“We’re excited to share this messaging with our target audience and provide more detail about how Allianz Life can be an effective partner in their retirement planning strategy,” said Allianz Life Assistant Vice President US Marketing, Brand, and Creative Services Julia Gutz Moller. “We’re confident these ads will connect with consumers and help drive the retirement planning conversation.”
“SPLICE was a fantastic creative partner,” says Allianz Life Art Director Rick Dupre, whose team includes Creative Director Rick Gibson and Writer Craig McNamara. “CD Chris Averbeck and the team of animators really dazzled me. We brought rough storyboards and visual references to help guide the process, but they really brought our ideas to life with an elegance and charm that exceeded my expectations. They were very open, collaborative, and intuitive. They won our trust quickly and thus we were all able to speak openly about what was working and what was not. No egos. No drama. I am thrilled with the final product; it is perfectly on brand, but a leap forward in sophistication.” Allianz Life Creative Director Rick Gibson adds: “We always felt we were true collaborative partners with the SPLICE team. They've always been a pleasure and an inspiration to work with.”
For SPLICE’s Averbeck, he says the clients at Allianz Life were “unique in that they let us do a lot of the creativity on our own.” He continues: “For this particular project, they gave us a script and a pencil drawing to work with. The request was then made to have us put the project into a ‘paper world.’ We were able to do it in a 3D world. They were very accepting of ideas and options. After the first pass, they felt comfortable that we were on the right track. When they requested waves, we had to figure out if it would be ribbons or how we wanted the look to unfold. The client really trusted us, and we appreciated that.”
Screenwork Credits
Client: Allianz Life Insurance Company
Title: “Ahh Retirement”
Ad Agency: Allianz Life
Account Director: Kari King
Project Manager: Ariane Wyman
Producer: Kathy Awe
Creative Director: Rick Gibson
Art Director: Rick Dupre
Copywriter: Craig McNamara
Animation/Postproduction Company: SPLICE®
Creative Director: Chris Averbeck
3D Design/Animation: Chris Averbeck
3D Design/Animation: Jeremy Frye
3D Artist: Kipp Crawford
2D Artist: Ben Pohl
Composer/Sound Designer/Mixer: David J. Russ
Dialogue Editor: Troy Hermes
Post Producer: Aaron Virtue
About Allianz Life
Allianz Life Insurance Company of North America (Allianz Life®) has been keeping its promises since 1896. Today, it carries on that tradition, helping Americans achieve their retirement income and protection goals with a variety of annuities and life insurance products. As a leading provider of fixed index annuities, Allianz Life is part of Allianz SE, a global leader in the financial services industry with 147,000 employees worldwide. More than 85 million private and corporate customers rely on Allianz knowledge, global reach, and capital strength to help them make the most of financial opportunities. www.allianzlife.com
About SPLICE®
SPLICE® is an award-winning studio, designing and creating engaging entertainment solutions. An eclectic mix of artists includes creative direction, design, animation, vfx, edit, color and sound with the support of a powerful team of technologists. We partner with global brands, agencies, networks and content creators to tell visually compelling stories in unique ways across all platforms. Collaborations include feature films, broadcast television, commercials, experiential design, and retail networks. www.splice.tv
