The Alliance for Women in Media Foundation, formerly American Women in Radio & Television, and the Dove Self-Esteem Fund (DSEF) have launched a new radio public service announcement (PSA) campaign to inspire parents and mentors to empower girls to reach their full potential. The campaign will feature a series of recordings voiced by Amy Poehler, Katie Couric, Gayle King and Lisa Ling: all distinguished supporters of the Alliance for Women in Media who have been instrumental in raising awareness about the importance of mentoring and building positive self-esteem among girls and women. With the support of Alliance for Women in Media’s thousands of members, these PSAs will run throughout the year on radio stations nationwide and contribute to the Dove Self-Esteem Fund goal to educate and encourage the next generation to build a positive relationship with beauty.
Stars Lend Their Voices
Amy Poehler
Film and television actress Amy Poehler is the voice of the campaign’s first PSA. A truly positive role model, Amy acknowledges and supports girls who are “changing the world by being themselves.” She ensures that the voices of girls are heard and is making a difference in the lives of young women across the globe. To listen to Amy’s PSA, please visit http://www.awrt.org/self-esteem-fund.php.
Katie Couric
As an internationally renowned journalist, Katie Couric’s determination and tenacity has set an example not only for her two daughters, but for girls around the world. A pioneer in her field, Katie has demonstrated that the possibilities for young women today are endless. She continues to break barriers between genders and cultures and brings to light the important issues that affect us all.
Gayle King
Gayle King is a role model committed to encouraging all women to reach their full potential, no matter their size, shape or background. As editor-in-chief of O, The Oprah Magazine and the host of the Gayle King Show on Oprah Radio, she leverages her influence to bring this issue to the public’s attention.
Lisa Ling
Lisa Ling is a stalwart champion and role model for young girls. A former co-host of The View, she was also the host of a powerful documentary for the Oxygen Network, Who Cares About Girls, that chronicled how the world treats young women and inspired others to stand up for girls. Lisa co-wrote a book titled, Mother, Daughter, Sister, Bride: Rituals of Womanhood.
Inspiring Mentors, Empowering Girls
“Dove has a made a real difference in how we permit ourselves to think about beauty,” said Cary Broussard, president of the Alliance for Women in Media. “Dove continues to build credibility with girls about the power of genuine beauty and how it starts from the inside. We are so proud of our members featured in this smart, innovative PSA campaign.”
“The Dove brand and the Alliance for Women in Media share the common goal of building positive self esteem in the next generation through education, mentorship and public awareness initiatives,” said Kathy O’Brien, vice president, personal care, Unilever. “We are proud to build upon our longstanding relationship with the Alliance for Women in Media through this new PSA campaign to help girls reach their full potential.”
The Alliance for Women in Media has partnered with the Dove since 2004. As part of the Campaign for Real Beauty, the Dove Self-Esteem Fund was established to educate and encourage the next generation to build a positive relationship with beauty and enable girls to realize their full potential in life. The fund is committed to making beauty a force for happiness rather than anxiety or alienation, with a goal of reaching 5 million girls globally by 2010 with self-esteem programming. To date, the fund has reached 3.9 million girls. For more information on how to help create a world where real beauty is a source of confidence, visit Dove.com.
About the Alliance for Women in Media
The year 2010 marks the 59th Anniversary of the Alliance for Women in Media (formerly known as American Women in Radio & Television), the longest established professional association dedicated to advancing women in media and entertainment. The Alliance for Women in Media carries forth its mission by educating, advocating and acting as a resource to its members and the industry at large. Founded in 1951, the organization works to improve the quality of electronic media; promote the entry, development and advancement of women in the field; foster communication and idea exchange; and give back to the community we serve. www.awrt.org
About the Alliance for Women in Media Foundation
The Alliance for Women in Media Foundation (formerly known as American Women in Radio & Television) is the philanthropic arm of the organization, supporting educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Foundation of the Alliance for Women in Media has created partnerships and joint-initiatives with the National Middle School Association, the Emma Bowen Foundation, the American Red Cross and other organizations that are philosophically aligned with the mission of the Foundation.
The Foundation supports several public service campaigns including most recently Empowering America which pays tribute to many of America’s most pioneering and inspiring women. Through this initiative, the Foundation has adopted needy urban middle schools around the country and provided educational donations derived from collateral based on the Empowering America program. The Foundation also produces nationally acclaimed recognition programs including the Gracie Awards(r), a live gala that awards exemplary programming created for, by, and about women.
About the Dove Self-Esteem Fund: The Dove Self-Esteem Fund was established to educate and encourage the next generation to build a positive relationship with beauty and enable girls to realize their full potential in life. The fund is committed to making beauty a source of confidence, with a goal of reaching 5 million girls globally by 2010 with self-esteem programming. To date, the fund has reached 3.9 million girls.
The Dove Self-Esteem Fund is part of the Dove Campaign for Real Beauty, a global effort designed to help women realize their personal potential for beauty. It is a global project consisting of a network of local country initiatives linked in strategy and direction by a global steering group. In each country, the Dove Self-Esteem Fund supports a specific charitable organization to help foster self-esteem. In the U.S., it supports the Girls Scouts of the USA to help build confidence in girls 8-17 with after-school programs, self-esteem building events and educational resources
