All American Licensing (“AAL”) today announced the signing of a representation and consulting agreement with Chicken Soup for the Soul for new branded pet products.
As part of the agreement, AAL will license a comprehensive new portfolio of pet products related to the Chicken Soup for the Soul Pet Food brand. The new licensing agreement represents a significant expansion of Chicken Soup for the Soul, which has been providing wholesome, healthy pet food for over 15 years.
Chicken Soup for the Soul Pet Food began in 2003, and offers a variety of dry and wet cat and dog food for all stages of life, as well as dog treats. The pet food is made in the USA with wholesome, healthy ingredients. Beginning in January 2019, Chicken Soup for the Soul Pet Food will sponsor a new animal focused TV series hosted by actress Eva LaRue (“CSI”) airing every week on The CW, entitled Chicken Soup for the Souls Animal Tales.
The new line of products will include traditional toys, collars, and beds, and a variety of other products.
“We are thrilled to be working with All American Licensing,” stated Chris Mitchell, CEO of Chicken Soup for the Soul Pet Food. “The expertise they have within the pet industry and their understanding of our brand make for a great partnership. We have been interested in expanding our offerings within the pet space and building on our successful dog and cat food products for a while. Through our new partnership with AAL, we will provide even more quality products for pets.”
Michael Gottsegen, Co-Founding Partner of All American Licensing, adds, “We’ve worked with the Chicken Soup for the Soul brand in the past, and have always greatly enjoyed the experience, as well as the mutual success our joint efforts have generated. Today, we are excited to now significantly expand the brand’s Pet Food line beyond its current food offerings, so that it will soon include a full-range of traditional pet categories for in and around the home.”
About Chicken Soup for the Soul Pet Food
Chicken Soup for the Soul understands the unique relationship between people and pets. Health conscious consumers have been feeding their cats and dogs Chicken Soup for the Soul wholesome and balanced, super premium pet food for over 15 years. Holistic in nature, the entire line of products is made from only the finest ingredients: real meats, fruits, vegetables and herbs. With no added corn, wheat, soy, artificial coloring, flavoring or preservatives, Chicken Soup for the Soul pet food is inspired by your love for pets, and promotes overall health and well-being for dogs and cats. The products are proudly made in the USA, and feature rescued shelter pets on every bag. Core and grain-free formulas and a line of treats are available in independent pet specialty stores nationwide and online.
A portion of all proceeds from the sale of Chicken Soup for the Soul pet food goes to help shelters and pets in need through Chicken Soup for the Soul’s Fill-a-Bowl … Feed-a-SoulTM program. The program, which was launched in association with American Humane, aims to provide over a million meals to shelter pets annually. Visit www.chickensouppets.com.
About Chicken Soup for the Soul
Chicken Soup for the Soul, the world’s favorite and most recognized storyteller, publishes the famous Chicken Soup for the Soul book series. With well over 100 million books sold to date in the U.S. and Canada alone, more than 250 titles, and translations into more than 40 languages, “chicken soup for the soul” is one of the world’s best-known phrases and is regularly referenced in pop culture. Today, 25 years after it first began sharing happiness, inspiration and hope through its books, this socially conscious company continues to publish a new title a month, but has also evolved beyond the bookstore with super premium pet food, television shows and movies through its subsidiary, Chicken Soup for the Soul Entertainment, podcasts, positive journalism from aplus.com, education programs, and licensed products, all revolving around true stories, as the company continues “changing the world one story at a time.”
About All American Licensing
All American Licensing is a full-service licensing agency specializing in licensing, retail development and product integration. AAL has an impressive and diverse roster of clients ranging from top consumer brands to world-class resort brands, lifestyle and pet brands.
Founded in 2011 by veteran licensing executives Tim Rothwell and Michael Gottsegen, All American Licensing provides its clients with a global network of best-in-class manufacturers; turnkey brand representation from legal and financial services to retail development to personalized road maps to success. The company is headquartered in Los Angeles, CA, with additional offices in Charleston, SC, Charlotte, NC, and in Canada. For more information on All American Licensing, please visit https://www.AALMG.com
