- Wednesday, Dec. 16, 2015
Alkemy X has welcomed international Director Bernie Roux to the company’s expanding roster of creative talent. Roux won a Bronze Lion earlier this year at the 2015 Cannes Advertising Festival for his breakthrough Samsonite campaign. Alkemy X represents Roux on the east coast and in the Midwest.
“Bernie’s Samsonite campaign is outstanding,” says Alkemy X Director of Production/EP Jim Huie. “It’s some of the best creative we’ve seen in a long time, as is proven by its Bronze Lion at Cannes. Bernie has a great eye for casting and he approaches live-action coverage with the same level of detailed choreography seen in his animation work.”
Bernie Roux is an internationally acclaimed and award-winning Director and is currently the Executive Creative Director at the Prague-based production company Eallin. His most recent accolade is winning a Bronze Lion at Cannes in the film category along with a Silver Clio in New York in 2015. Having more than 20 years experience in the film and animation industry, Bernie has shot more than 150 television commercials, idents and PSA’s. Originally from South Africa, Bernie has lived and worked around the world, from Auckland to Moscow, Johannesburg to Mumbai, London to Stockholm and most places in between. His work has a strong grounding in traditional animation and he is most comfortable when he gets to mix several mediums together. His repertoire includes traditional 2D & stop-motion through, pixilation to live-action and 3D/CGI.
To view Bernie Roux’s work at Alkemy X visit: http://www.alkemy-x.com/bernie-roux
"Alkemy X's reputation as a studio that does amazing work, their attention to detail, and their aptitude for pushing the limits as artists and storytellers, meant there was no hesitation on my part when they approached me to join the team as a Director,” concludes Roux. "I believe that I compliment their Directors’ roster without replicating what they already offer."
Roux joins the Alkemy X Directorial team, which features the talents of Robert Adamo, James Bartolomeo, Glenn Holsten, Kris Magyarits, Rob Markopoulos, John Romeo, Bex Schwartz and Scott Whitham. Roux is currently in Brussels, Belgium shooting five, 30-second spots for ING Bank via Havas Worldwide, which will air in early 2016.
About Alkemy X
Alkemy X is a media company, based in New York & Philadelphia, which produces integrated creative content for Commercials and Network Promos, Branded Entertainment/Integrated short-form content, Original Programming, and VFX. The company has created content and commercials for advertisers like BMW, Pepsi, Palmolive and Lexus. That experience with advertisers and their agencies evolved into strategizing, ideating and producing branded entertainment and integrated marketing promos, both within series and in on-air and on-line integrated content and spots showcasing the advertiser’s products while keeping the tone of the network's brand.
Alkemy X has also developed and produced the first reality program for Scripps on the Food Network and is currently in its 12th season of its spin-off show, “Restaurant: Impossible" which has recently been picked up for 8 more episodes. The company has a very robust development slate, and is currently working on several network-targeted projects. The award-winning VFX team at Alkemy X is known for doing very high-quality work for feature films, episodic, and commercials. They have worked with major studios like Sony and Warner Bros., Directors like David O. Russell, Peter Berg and David Chase, as well as networks including NBC, TNT, Starz, Cinemax and most notably beginning the second season of “The Leftovers” for HBO. Alkemy X’s clients have access to creative talent that spans across all disciplines offering a 360-degree approach to any project. www.alkemy-x.com