Register

    ALIBI Captures Pulse of Social Justice in Newest Production Music Release

    By Brada PRUpdated:No Comments3286 Views
    ALIBI's newest production music release, Conscious Rap

    Conscious Rap Album Features L.Rucus, Trill Lee & TheChemist’s Poignant Track, “I Can’t Breathe,” Among Others

    LOS ANGELES -- (SPW) --

    With social justice themes at the forefront of today’s storytelling, ALIBI Music has released powerful, new production music capturing that pulse. The album, Conscious Rap, features deep and thought-provoking lyrics ranging from hopeful and inspiring to hard-hitting and incisive. Instrumentation includes dusty vinyl drum beats, soulful pianos and organs, and intimate lo-fi guitars. Check it out HERE.

    Conscious Rap’s lead track is a poignant response to the killing of George Floyd from artists L.Rucus, Trill Lee and TheChemist aptly called “I Can’t Breathe.” After meeting then unsigned L.Rucus at SXSW in 2019, ALIBI’s Head of Sync A&R, Julia Trainor, recognized his talent and had already commissioned him for a few original tracks before he approached her with the especially meaningful song.

    “L.Rucus sent us ‘I Can’t Breathe’ just as we were going into production on Conscious Rap, which was going to speak to some of these issues,” Trainor explained. “It was so on-point, so good, we had to include it and make it our lead song on the album.”

    Conscious Rap is perfectly suited to thought pieces, documentaries, dramas and any production centered on pivotal moments. In addition to the lead track from L.Rucus-Trill Lee-TheChemist, this album drew inspiration from such influences as Kendrick Lamar, Talib Kweli, Common, Mos Def, Kanye West, Tupac, Killer Mike, Black Thought and Black Eyed Peas, among others.

    ALIBI’s production music has been used in the trailers for Netflix’s live-action preschool series, Bookmarks: Celebrating Black Voices, IFC Films’ MLK/FBI and Tyler Perry’s Ruthless, among thousands of others.

    Founded in 2011, ALIBI Music is a leading provider of music and sound effects for license in advertising, trailers, promos, programming, video games and all other forms of multimedia content. The company’s expertly curated catalogs are produced and structured especially for storytelling, with high-quality, searchable tracks, alternate mixes and stems delivering clients robust versatility. For more information, please visit www.alibimusic.com or connect via Twitter, LinkedIn, Facebook or Instagram.

    SPW Category:Music and Sound
    Tags:production musicALIBIrapSocial Justice Categoriessound



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

    MySHOOT Profiles


    Add A Comment