ARRI’s five ALEXA models have built a reputation as the most powerful digital camera systems in the industry, enabling a new era in visual storytelling for a variety of productions. Recent award-winning features like Hugo, Extremely Loud and Incredibly Close, Anonymous, Amour and Melancholia relied on ALEXA for image capture. The camera was also behind-the-scenes on this year’s box office champion, The Avengers, the third highest grossing film of all time.nnUpcoming Productions using ALEXA models for image capture include:n• Skyfall (Dir. Sam Mendes, DP Roger Deakins, ASC BSC) will be released in 4K and IMAX. This next James Bond installment employed multiple ALEXA Studio, ALEXA Plus and ALEXA M cameras. nn3D-originated productions include:n• Ang Lee’s Life of Pi (DP Claudio Miranda)n• Alfonso Cuaron’s Gravity.nnOther exciting releases using ALEXA models include:n• Gangster Squad (Dir. Ruben Fleischer, DP Dion Beebe ACS, ASC)n• Mad Max: Fury Road (Dir. George Miller, DP John Seale ACS, ASC)n• Chasing Mavericks (Dir. Curtis Hanson, DP Bill Pope, ASC)n• The Lone Ranger (Dir. Gore Verbinski, DP Bojan Bazelli, ASC)n• Trance (Dir. Danny Boyle, DP Antony Dod Mantle BSC, DFF, ASC)n• Zero Dark Thirty (Dir. Kathryn Bigelow, DP Greig Fraser)n• Man of Tai Chi (Dir. Keanu Reeves, DP Elliot Davis)n• Rush (Dir. Ron Howard, DP Antony Dod Mantle BSC, DFF, ASC)n• Hummingbird (Dir. Steven Knight, DP Chris Menges BSC, ASC)n• Byzantium (Dir. Neil Jordan, DP Sean Bobbitt, BSC)n• Maleficent (Dir. Robert Stromberg, DP Dean Semler ACS, ASC). nnTaking advantage of efficient workflow and stunning looks, a majority of US and UK episodic TV rely on ALEXA. A few titles include Homeland, Mad Men, The Newsroom, Game of Thrones, Downton Abbey, Modern Family, NCIS, Californication and Sherlock.nnALEXA’s quick adoption demonstrates the flexibility, superior image quality and ease of use that has made it the workhorse relied upon for imagemakers everywhere.nn
nnAbout ARRInWith headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world’s largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries, agents and representatives that covers all aspects of the film industry: design, engineering, production, equipment rental, turnkey lighting solutions, post production, film and sound laboratory services, and visual effects. Manufactured products include the groundbreaking ALEXA digital camera system, film cameras, professional camera accessories, cutting edge LED lighting and DI solutions such as the ARRISCAN and archive tools. The Academy of Motion Picture Arts and Sciences has recognized ARRI’s engineers and their technical contributions with 18 Scientific and Engineering Awards. For locations and more information please visit www.arri.com.Franz Wieser ARRI +1 818 841 7070 (office) Contact Franz via email
Contact:An Tran ARRI +1 818 841 7070 (office) Contact An via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment