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    “Aladdin” Music Video Cut by Union’s Eric Argiro Delivers ‘A Whole New World’ For ZAYN, Zhavia Ward

    By YES, BRANDUpdated:No Comments7764 Views
    Zhavia Ward appears in the music video, alongside ZAYN, with whom she performs the end title track of 'Aladdin'

    Argiro reunites with director Philip Andelman on the video, which quickly surpassed 23M views

    NEW YORK -- (SPW) --

    In the latest music video cut by Union’s Eric Argiro, recording artists ZAYN and Zhavia Ward perform a duet of “A Whole New World,” for the end title track of Disney’s live action ‘Aladdin.’ The video, which surpassed 23 million YouTube views in the days following its May 9 debut, updates the classic song and features a change in setting, from Agrabah to Manhattan.

    The project reunites Argiro with director Philip Andelman, with whom he has collaborated on numerous endeavors, from commercials to a special project for the jam band Phish. Argiro first met Andelman when the latter was directing a Gillette/Venus razor spot via Grey/Townhouse. Argiro cut that commercial, and since that time has worked with the director on several ad campaigns, including Just For Men (via Combe/Amp) and New Balance (via Ace Content).

    'Aladdin' opens May 24.  

    About Union
    Union Editorial has offices located in Los Angeles, New York, Austin, and London, where it maintains an alliance with Marshall Street Editors. The company also develops and produces original content through its Union Entertainment Group banner. Other Union companies include Resolution, which provides finishing services, vfx, graphics and mix for commercials, features and gaming.

    Union is presided over by Partner/Managing Director Michael Raimondi in LA, Partner/Executive Producer Caryn Maclean in NY and Executive Producer Vicki Russell in Austin. The Union roster is comprised of Partner/Editors Jim Haygood, Einar Thorsteinsson, Jay Friedkin, Sloane Klevin, Marco Perez, Christjan Jordan, and editors Andrew Ratzlaff, Chris Huth, Daniel Luna, Laura Milstein, Eric Argiro, Jason Lucas, Karen Kourtessis, Kevin Ray, Nicholas Wayman-Harris, Rachael Waxler, Zach Kashkett as well as select projects with Teddy Gersten, Paul Plew, Tim Thornton-Allen, Matt Chesse, John Mayes, Nico Alba, Spencer Ferszt and the Marshall Street roster.

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:eric argirounion editorial



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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