Agency honored for television campaigns for FIDDLER ON THE ROOF and AMERICAN PSYCHO.
It was an exhilarating night for AKA NYC at the 37th Telly Awards as the entertainment marketing agency won a total of seven awards for its campaigns for the Broadway musicals FIDDLER ON THE ROOF and AMERICAN PSYCHO.
AKA’s FIDDLER spot “Tradition” earned a Silver Award, the competition’s highest honor, in the category Entertainment. It also picked up Bronze Awards for Directing and Cinematography. The agency’s spot “Selling Out” for AMERICAN PSYCHO won four Bronze Awards for Entertainment, Directing, Editing and Graphics. Both spots were directed by AKA NYC’s directing team Jamaal+Bashan.
AKA NYC is elevating the quality of Broadway advertising through its daring and inventive concepts, and high production value. FIDDLER’s “Tradition” captured the mesmerizing energy of Hofesh Shechter’s choreography by placing a handheld camera directly in the midst of groups of dancers. The agency evoked AMERICAN PSYCHO’s blend of sex, style and homicide in an ad where the show’s protagonist, Patrick Bateman (Benjamin Walker), dancing to a Walkman, is intercut with review quotes and flashes of Manhattan, sultry women and bloody axes.
“We take people inside the mind of Patrick Bateman,” explains AKA NYC Executive Creative Director Bashan Aquart. “It’s dangerous, but it’s also raw and exciting. In Patrick’s mind, there is glass breaking, chainsaws are roaring and butcher knives are flying across the room…yet, somehow, it’s all still sexy.”
The Telly Awards are the premier competition honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
Last year, AKA NYC won five Silver Tellys for work for MATILDA THE MUSICAL, HAND TO GOD, ONCE THE MUSICAL and IT’S ONLY A PLAY.
About AKA
AKA is a global, full-service advertising agency with offices in the US, UK and Australia. The AKA Group, including Digital Media Services and the film advertising agency The Creative Partnership, delivers creative, strategic and insightful campaigns to the entertainment and culture industries worldwide.
The New York office, led by Elizabeth Furze and Scott Moore, delivers innovative solutions across media, marketing, partnerships, interactive, creative, broadcast content, insights, and campaign management, with a proven record for producing sales-driven campaigns for premium, must-see productions, venues, exhibitions and events.
For more information, visit aka.nyc
Video Credits
Title: Tradition
Client: Fiddler Broadway LLC
Advertiser: Fiddler on the Roof
Agency: AKA NYC.
Jamaal+Bashan Directors; Elizabeth Furze and Scott Moore, Managing Partners; Bashan Aquart, Executive Creative Director; Jamaal Parham, Content Director; Melissa Marano, Account Manager; Jackie Lavanway, Client Service Representative; Adam Coffia, Content Executive Producer; Lauren Guenther, Copywriter.
Production: Very Rare Productions.
Monique Perreault, Producer; Phillip Holland, Cinematographer; Bobby Cruz, 1st AD; Grey Lawrence, 2nd AC; Mark Smith, 1st AC; Hofesh Schecter, Choreography; Catherine Zuber and Ameila Haywood, Wardrobe; Tom Watson and Natalie Errthhum, Hair and Makeup; Kaream Appleton, Production Coordinator.
Editor: Stephen Mlinarcik
Post: The Mill.
Michael Rossiter, Colorist.
Sound: PLUSH
Michael Lesveque, Mixer.
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Title: Selling Out
Client: American Psycho on Broadway
Advertiser: American Psycho
Agency: AKA NYC. Elizabeth Furze and Scott Moore, Managing Partners; Jamaal Parham, Content Director; Bashan Aquart, Executive Creative Director; Adam Coffia, Content Executive Producer; Jodie Tipple, Production Coordinator; Roman Micevic, Motion Graphics Director; Stephen Mlinarcik, Senior Editor; Melissa Marano, Client Services Group Director; Jacob Matsumiya, Account Manager; Sean Fry, Client Service Representative.
Production : All Good Things.
Jamaal+Bashan, Directors; Michael Townley, Cinematographer; Matthew Bonuso, Assistant Director; Blake Steigerwald, Assistant Cinematographer; Casey Levine, Producer; Nasrin Jean-Baptiste, Wardrobe; Gregg Hubbard, Groomer.
Post: The Mill. Michael Rossiter, Colorist.
Audio: PLUSH Studios.
Michael Levesque, Sound Mixer.
Natalie Byrne
AKA NYC
212.584.0400
Contact Natalie via email
Media:
Linda Rosner
ArtisansPR
310.837.6008
Contact Linda via email
Award-Winning Director Rachel Annette Helson’s Film “Good Daughter” Enters the 2025 Oscars® Race
With the 2025 Oscars® season heating up, director Rachel Annette Helson, an alumni of the 2019 SHOOT New Directors Showcase, enters the race for Best Live Action Short Film with Good Daughter, a crime drama that stars Netflix alum Samantha Sloyan. Good Daughter follows Rebecca (Sloyan), a woman who cons dementia patients by pretending to be their daughter – until the con catches up with her. The gripping narrative explores the rampant issue of financial exploitation of vulnerable seniors, and it’s personal for Helson. “Both of my Grandmothers passed away from Alzheimer’s,” she shared. “My family spent lots of time in the memory care facilities with them, but not everyone was so lucky. I saw a lot of lonely, abandoned people who had few visitors and no one by their side as they were dying. Good Daughter grapples with complex moral questions as it looks at someone who gives time to patients in their last days – but takes valuables in return. And there’s a great reveal at the end that really brings it full circle.” A huge part of the film’s success goes to lead actress Samantha Sloyan whose performance has been universally praised - and even won her the Best Actress award at Cindependent Film Festival as well as a Best Actress Nomination at Catalina Film Festival. “Samantha brought the perfect blend of humanity, humor and nuance to the role,” said Helson. “Her performance will make you laugh and punch you in the gut. She’s truly a powerhouse.” Sloyan has garnered accolades in recent years for playing characters that audiences love to hate. Most famously, she starred as Beverly Keane in the hit mini-series Midnight Mass, earning a nomination for Best Supporting Actress in a Limited Series by the... Read More